Yokohama Tire Wins Two GOOD DESIGN® Awards

/Corporate News, Consumer News

Yokohama Tire closed out an extraordinary year by earning two more prestigious awards for its GEOLANDAR® tire products. The extreme all-terrain GEOLANDAR X-AT and the performance SUV/crossover GEOLANDAR X-CV® each won 2019 GOOD DESIGN® awards in the transportation category from The Chicago Athenaeum.

“Winning two impressive GOOD DESIGN awards is a great honor and another testament to our new product development,” said Andrew Briggs, Yokohama’s vice president of marketing and product management. “The X-AT was the most decorated tire in the industry this year. It was also named “Best New Tire” at SEMA and earned two Global Media Awards as well. And the X-CV was a 2020 SEMA New Product runner-up.”

According to The Chicago Athenaeum, the GOOD DESIGN awards program, which began in 1950, creates awareness about contemporary design and honors products and industry leaders in design and manufacturing that have chartered new directions for innovation and pushed the envelope for competitive products in the world marketplace.

The GEOLANDAR X-AT, designed for pickup trucks, Jeeps and SUVs, comes in 27 sizes, ranging from 15 to 22 inches. From peak to pavement, the X-AT delivers it all: ultimate off-road performance without sacrificing any on-road comfort, and a 45,000-mile treadlife warranty. Plus, it includes load range F sizes for heavier carrying capacities and a dual-sidewall design, which allows consumers to choose the appearance they like the best.

The GEOLANDAR X-CV fills the need for luxury SUV and crossover owners looking for replacement tires. The X-CV is available in 23 W-speed-rated sizes, covering nearly all 18- to 22-inch luxury SUV/crossover fitments. The “luxury meets performance” X-CV is built for long-lasting, powerful all-season traction and braking.

About Yokohama Tire Corporation

Celebrating its 50th year in the U.S., Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit, or

Connect with Yokohama Tire Corporation:

Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at

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