London’s calling…Yokohama, in conjunction with US Youth Soccer, is sending 12 Yokohama Skills Challenge participants (along with chaperones) to England for a “Chelsea FC Experience,” including a visit to legendary Stamford Bridge.
New strategic alliance with adrenalin-fueled action sport and entertainment organization will spotlight the GEOLANDAR® tire line during its U.S. tour. Yokohama Tire, a leading global tire manufacturer, is joining forces with Nitro Circus.
Yokohama announced that Jeff Barna has joined the company as Chief Operating Officer. Barna reports to Shinichi Takimoto, YTC president, and will have responsibility for sales, marketing and product planning. Barna will also be on YTC’s executive committe
Yokohama Tire Corporation, a leading global tire manufacturer, has teamed up with Spartan Race, the world’s largest obstacle race and endurance brand, to highlight its GEOLANDAR® line of light truck tires.
Yokohama has signed a multi-year sponsorship deal with US Youth Soccer. The agreement, which names Yokohama as the “Official Tire Sponsor of US Youth Soccer,” was announced at US Youth Soccer Workshop and NSCAA in Los Angeles.