Yokohama Tire Corp. | Yokohama Tire Corporation

Yokohama Tire Corporation and KaBOOM! to Build Third New Playground

Posted on: Tuesday, Aug 01st, 2017

Eco-friendly play area to be built October 28 in West Point, Mississippi, home of Yokohama’s new YTMM tire plant

Posted on: Thursday, Jul 06th, 2017

Former auto aftermarket executive candidly looks at his first six months at Yokohama and what he sees as the latest tire industry trends and challenges

Posted on: Monday, Jun 26th, 2017

Alonzo joins Yokohama from Roche Diagnostics, where he was a director of global supply chain management. At Roche, he supported a complex FDA regulated instrument and reagent manufacturing operation and distribution channel.

Posted on: Thursday, Jun 22nd, 2017

Yokohama strengthens its Baja connection by becoming the Official Tire of HPA.

Posted on: Tuesday, Jun 20th, 2017

Yokohama's 2017 Ride and Drive Dealer Training Program kicked off in Seattle. The five-city tour across the U.S. helps educate YTC dealers on Yokohama products while improving their driving skills.

Posted on: Monday, Jun 19th, 2017

AEV-built truck, which runs on Yokohama’s all-new GEOLANDAR M/T G003™ mud-terrain tires, will be featured at 20 Nitro Circus events.

Posted on: Monday, Jun 12th, 2017

Yokohama, already the Exclusive Tire of the Nitro Circus Live US Tour will spotlight its GEOLANDAR® tire line during the high-flying event in Salt Lake City, Utah June 24.

Posted on: Thursday, May 18th, 2017

Available in 37 sizes, the ruggedly eye-catching M/T is built to dominate, thanks to its proprietary technology, which delivers superior strength, performance and traction.

Posted on: Monday, May 15th, 2017

The Blues capture their second EPL title in three years – the first under Yokohama’s sponsorship.

Posted on: Thursday, May 04th, 2017

Two pro athletes and one amateur will represent Yokohama, the Official Tire of the U.S. Spartan Race, during the 2017 season.

Posted on: Tuesday, Apr 25th, 2017

London’s calling…Yokohama, in conjunction with US Youth Soccer, is sending 12 Yokohama Skills Challenge participants (along with chaperones) to England for a “Chelsea FC Experience,” including a visit to legendary Stamford Bridge.

Posted on: Saturday, Apr 15th, 2017

Sorry, the offer has ended but redemption is open through June 30th.

Posted on: Thursday, Apr 13th, 2017

Baseball’s back and so is Yokohama's longtime sponsorship of the Los Angeles Angels. This is the eighth consecutive season in which YTC is a sponsor of the American League West team.

Posted on: Tuesday, Apr 04th, 2017

Available in 19 sizes, the latest member of the iconic ADVAN family is ready for the street and track.

Posted on: Monday, Apr 03rd, 2017

Yokohama announced today that veteran tire executive Bruce Besancon has joined the company as senior director of OTR sales.

Posted on: Friday, Mar 10th, 2017

New strategic alliance with adrenalin-fueled action sport and entertainment organization will spotlight the GEOLANDAR® tire line during its U.S. tour. Yokohama Tire, a leading global tire manufacturer, is joining forces with Nitro Circus.

Posted on: Wednesday, Feb 15th, 2017

Yokohama announced that Jeff Barna has joined the company as Chief Operating Officer. Barna reports to Shinichi Takimoto, YTC president, and will have responsibility for sales, marketing and product planning. Barna will also be on YTC’s executive committe

Posted on: Wednesday, Feb 15th, 2017

Yokohama Tire Corporation, a leading global tire manufacturer, has teamed up with Spartan Race, the world’s largest obstacle race and endurance brand, to highlight its GEOLANDAR® line of light truck tires.

Posted on: Tuesday, Jan 31st, 2017

Yokohama has signed a multi-year sponsorship deal with US Youth Soccer. The agreement, which names Yokohama as the “Official Tire Sponsor of US Youth Soccer,” was announced at US Youth Soccer Workshop and NSCAA in Los Angeles.

Newsroom

Yokohama Tire Corporation and KaBOOM! to Build Third New Playground

Fresh Look: Tire Industry Analysis by Yokohama’s New COO, Jeff Barna

Yokohama Tire Corporation Names Rick Alonzo Senior Director of Supply Chain and Logistics

Yokohama Tire Corporation Revs-up New Off-Road Partnership with Horsepower Adventures

Yokohama’s 2017 Ride and Drive Dealer Training Program Hits the Road

Yokohama to Giveaway Cool, Custom 2017 Ram 2500 Power Wagon during Yokohama Nitro Circus ‘Get Trucked Up’ Sweepstakes

Yokohama Joins as an Official Partner of Nitro World Games

Go Strong! Yokohama Launches the All-new, Ultra-tough GEOLANDAR M/T G003™ Mud-Terrain Tire

Yokohama-Sponsored Chelsea FC Clinches English Premier League Championship

Yokohama Sponsoring Three U.S. Spartan Athletes for the 2017 Race Season

Yokohama is Sending 12 Lucky US Youth Soccer Members to England for a ‘Chelsea FC Experience’

Yokohama’s ‘Spring Getaway’ Promotion; Redeem by June 30th.

Yokohama and the Los Angeles Angels are Teammates for the 8th Straight Year

Yokohama’s New Ultra-High-Performance ADVAN A052™ Hits the Streets

Yokohama Names Bruce Besancon as Senior Director of OTR Sales

Yokohama is Pumped as Exclusive Tire of the Nitro Circus Live US Tour

Yokohama Names Jeff Barna as COO

Yokohama 'Goes Strong' as Official Tire of U.S. Spartan Race

Yokohama Announces Partnership with US Youth Soccer