Yokohama Tire Corporation Revs-up New Off-Road Partnership with Horsepower Adventures
Posted on: Thursday, Jun 22nd, 2017
Yokohama strengthens its Baja connection by becoming the Official Tire of HPA.
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Yokohama’s 2017 Ride and Drive Dealer Training Program Hits the Road
Posted on: Tuesday, Jun 20th, 2017
Yokohama's 2017 Ride and Drive Dealer Training Program kicked off in Seattle. The five-city tour across the U.S. helps educate YTC dealers on Yokohama products while improving their driving skills.
Yokohama to Giveaway Cool, Custom 2017 Ram 2500 Power Wagon during Yokohama Nitro Circus ‘Get Trucked Up’ Sweepstakes
Posted on: Monday, Jun 19th, 2017
AEV-built truck, which runs on Yokohama’s all-new GEOLANDAR M/T G003™ mud-terrain tires, will be featured at 20 Nitro Circus events.
Yokohama Joins as an Official Partner of Nitro World Games
Posted on: Monday, Jun 12th, 2017
Yokohama, already the Exclusive Tire of the Nitro Circus Live US Tour will spotlight its GEOLANDAR® tire line during the high-flying event in Salt Lake City, Utah June 24.
Go Strong! Yokohama Launches the All-new, Ultra-tough GEOLANDAR M/T G003™ Mud-Terrain Tire
Posted on: Thursday, May 18th, 2017
Available in 37 sizes, the ruggedly eye-catching M/T is built to dominate, thanks to its proprietary technology, which delivers superior strength, performance and traction.
Yokohama-Sponsored Chelsea FC Clinches English Premier League Championship
Posted on: Monday, May 15th, 2017
The Blues capture their second EPL title in three years – the first under Yokohama’s sponsorship.
Yokohama Sponsoring Three U.S. Spartan Athletes for the 2017 Race Season
Posted on: Thursday, May 04th, 2017
Two pro athletes and one amateur will represent Yokohama, the Official Tire of the U.S. Spartan Race, during the 2017 season.
Yokohama is Sending 12 Lucky US Youth Soccer Members to England for a ‘Chelsea FC Experience’
Posted on: Tuesday, Apr 25th, 2017
London’s calling…Yokohama, in conjunction with US Youth Soccer, is sending 12 Yokohama Skills Challenge participants (along with chaperones) to England for a “Chelsea FC Experience,” including a visit to legendary Stamford Bridge.
Yokohama’s ‘Spring Getaway’ Promotion; Redeem by June 30th.
Posted on: Saturday, Apr 15th, 2017
Sorry, the offer has ended but redemption is open through June 30th.
Yokohama and the Los Angeles Angels are Teammates for the 8th Straight Year
Posted on: Thursday, Apr 13th, 2017
Baseball’s back and so is Yokohama's longtime sponsorship of the Los Angeles Angels. This is the eighth consecutive season in which YTC is a sponsor of the American League West team.
Yokohama’s New Ultra-High-Performance ADVAN A052™ Hits the Streets
Posted on: Tuesday, Apr 04th, 2017
Available in 19 sizes, the latest member of the iconic ADVAN family is ready for the street and track.
Yokohama Names Bruce Besancon as Senior Director of OTR Sales
Posted on: Monday, Apr 03rd, 2017
Yokohama announced today that veteran tire executive Bruce Besancon has joined the company as senior director of OTR sales.
Yokohama is Pumped as Exclusive Tire of the Nitro Circus Live US Tour
Posted on: Friday, Mar 10th, 2017
New strategic alliance with adrenalin-fueled action sport and entertainment organization will spotlight the GEOLANDAR® tire line during its U.S. tour. Yokohama Tire, a leading global tire manufacturer, is joining forces with Nitro Circus.
Yokohama Names Jeff Barna as COO
Posted on: Wednesday, Feb 15th, 2017
Yokohama announced that Jeff Barna has joined the company as Chief Operating Officer. Barna reports to Shinichi Takimoto, YTC president, and will have responsibility for sales, marketing and product planning. Barna will also be on YTC’s executive committe
Yokohama 'Goes Strong' as Official Tire of U.S. Spartan Race
Posted on: Wednesday, Feb 15th, 2017
Yokohama Tire Corporation, a leading global tire manufacturer, has teamed up with Spartan Race, the world’s largest obstacle race and endurance brand, to highlight its GEOLANDAR® line of light truck tires.
Yokohama Announces Partnership with US Youth Soccer
Posted on: Tuesday, Jan 31st, 2017
Yokohama has signed a multi-year sponsorship deal with US Youth Soccer. The agreement, which names Yokohama as the “Official Tire Sponsor of US Youth Soccer,” was announced at US Youth Soccer Workshop and NSCAA in Los Angeles.