Newsroom | Yokohama Tire Corp

Yokohama Tire’s New RT31™/RT32™ E-3 Radial Tires Provide Long-lasting Traction and Durability for Scrapers

Posted on: Tuesday, Dec 10th, 2019

Yokohama Tire knows how important traction and durability are for scrapers. That’s why the company has launched two new radial E-3 tires, the non-directional RT31™ and the directional RT32™.

Posted on: Thursday, Oct 24th, 2019

Yokohama Tire’s OE program has expanded again as FCA has selected the Yokohama AVID® S34RV for fitment on the 2020 Chrysler® Voyager.

Posted on: Monday, Oct 21st, 2019

Yokohama Tire has a new Vice President of Information Technology (IT): Pavan Desaneni

Posted on: Wednesday, Oct 16th, 2019

Race vehicles, new UHP and off-road tires, plus action sports star Travis Pastrana will be in booth #62118-19

Posted on: Monday, Oct 07th, 2019

The ADVAN A005™ announced as the spec tire for the Porsche Sprint Trophy USA West, Porsche Sprint Trophy USA West Invitational and Porsche Air-Cooled Cup USA

Posted on: Friday, Oct 04th, 2019

Winter is coming…and Yokohama Tire is ready with the launch of two new products: the iceGUARD® iG53 and iceGUARD® G075.

Posted on: Tuesday, Oct 01st, 2019

From now through October 31, consumers can earn up to $80 in the form of a Yokohama Visa® Prepaid card after purchasing a set of four select Yokohama tires.

Posted on: Tuesday, Oct 01st, 2019

W- and Y-rated tire features outstanding all-season traction and a 55,000-mile limited tread wear warranty

Posted on: Monday, Sep 09th, 2019

Yokohama Tire announced today that the 712L™, their new long-haul drive tire, meets the industry’s required performance criteria for severe snow service.

Posted on: Tuesday, Sep 03rd, 2019

‘Made in the USA’ premium touring tire comes in 39 sizes and has an impressive 85,000-mile warranty

Posted on: Thursday, Aug 29th, 2019

American-made product features excellent traction and an advanced tread design.

Posted on: Thursday, Aug 01st, 2019

Yokohama Tire wants enthusiasts to hit the road – or even take their next adventure off road. To help, Yokohama is running a special “off the road” national rebate promotion.

Posted on: Tuesday, Jul 30th, 2019

Ultra-high performance summer tire for North America goes on sale August 1

Posted on: Tuesday, Jun 25th, 2019

2018 class winners Travis Pastrana and David Donohue return to challenge the mountain as Yokohama will field 15 drivers in four classes.

Posted on: Tuesday, Jun 25th, 2019

Yokohama Tire Corporation was recognized by Subaru of Indiana Automotive (SIA) with a supplier’s award in the Excellent Performance category

Posted on: Thursday, Jun 20th, 2019

Yokohama Tire Manufacturing Mississippi LLC (YTMM) was voted “Best Overall Industry in West Point” by the residents of West Point, Mississippi, the city where the 1-million-square-foot plant opened in October 2015.

Posted on: Friday, Jun 14th, 2019

Sponsorship will highlight the tire maker’s rugged GEOLANDAR® line. Yokohama will also be supporting several short-course off-road teams.

Posted on: Monday, Jun 03rd, 2019

From now through June 30, consumers can earn up to $100 in the form of a Yokohama Visa® Prepaid card after purchasing a set of four select Yokohama tires.

Posted on: Tuesday, May 28th, 2019

From peak to pavement, the durable extreme all-terrain tire goes on sale July 1

Posted on: Monday, Apr 29th, 2019

Yokohama has extended its decade-long relationship with the Moab, Utah-based company that offers off-roading enthusiasts a chance to hit picturesque trails in Jeeps riding on Yokohama’s durable, all-terrain GEOLANDAR® tires.

Posted on: Thursday, Apr 25th, 2019

This time, Pastrana is taking on Blake “Bilko” Williams, his co-driver from last year’s winning team. Both will be in Subaru WRX STI Type RA cars with Yokohama ADVAN® A052 tires

Posted on: Wednesday, Apr 24th, 2019

Yokohama Tire’s rugged GEOLANDAR X-MT™ has earned an esteemed 2019 Red Dot award in the Product Design category.

Posted on: Friday, Apr 12th, 2019

Yokohama Tire Corporation has earned Caterpillar’s premier supplier award for the seventh consecutive year.

Posted on: Thursday, Apr 04th, 2019

Road-hugging ultra high-performance tire is now available in 67 V- and W-rated sizes

Posted on: Thursday, Apr 04th, 2019

Springtime is a great time to buy a new set of tires, thanks to Yokohama Tire’s annual spring national rebate.

Posted on: Monday, Apr 01st, 2019

Next-level tire designed for growing luxury SUV/crossover market

Posted on: Tuesday, Mar 19th, 2019

The new Yokohama Tire specs app has received a prestigious 2019 iF Design award.

Posted on: Friday, Mar 15th, 2019

Six instructional videos created to help fleets and drivers understand more about tires and how to take care of them for maximum usage

Posted on: Thursday, Mar 14th, 2019

They will team up for Subaru Rally Team USA events and One Lap of America race

Posted on: Friday, Mar 08th, 2019

712L™ long-haul, deep-tread drive tire and 114R™ UWB regional haul trailer tire will be on display at TMC

Posted on: Thursday, Mar 07th, 2019

Former Exide and Michelin executive Stan Chandgie was named vice president of consumer sales. He replaces Larry Kull, who was named VP of sales and business operations.

Posted on: Monday, Mar 04th, 2019

Travis Pastrana is also back to defend his title in the Porsche Pikes Peak Trophy by Yokohama. The ADVAN A052™ is once again the spec tire.

Posted on: Thursday, Feb 28th, 2019

More than 2,500 kids will benefit as the tire maker teams with the City of Huntington Beach and Children’s Bureau to build playground

Posted on: Tuesday, Feb 19th, 2019

Auto festival bringing together music and cars in the name of charity.

Posted on: Friday, Feb 15th, 2019

Yokohama Tire has a new motorsports partnership: The Global Time Attack and Super Lap Battle (SLB/GTA).

Posted on: Thursday, Dec 27th, 2018

GEOLANDAR X-MT™ and AVID Ascend GT™ are honored in the transportation category by The Chicago Athenaeum

Posted on: Tuesday, Nov 20th, 2018

Yokohama Tire Corporation has notified NHTSA of the need to recall one size of the RY023™ commercial tire.

Posted on: Friday, Nov 16th, 2018

Redesigned site features new content and now allows users to see consumer and commercial sections via one login

Posted on: Thursday, Nov 01st, 2018

Special event added to the Official SEMA Show After-Party, Nov. 2

Posted on: Thursday, Nov 01st, 2018

New size is engineered for loaders, underground vehicles and dozers

Posted on: Wednesday, Oct 03rd, 2018

Designed for rigid dump truck applications, it’s now available in size 27.00R49 with four different compound options

Posted on: Tuesday, Oct 02nd, 2018

New 25,000-sq.-ft. R&D facility reaffirms Yokohama’s commitment to the North American Market

Posted on: Monday, Oct 01st, 2018

From now through October 31, consumers can get a Yokohama Visa® Prepaid card valued up to $100 after purchasing a set of four select Yokohama tires, including the new, all-season AVID Ascend GT™.

Posted on: Wednesday, Sep 19th, 2018

Yokohama’s ADVAN® A054 is the official tire for Nitro Rallycross (NRX), a new adrenaline-fueled event at the 3rd Annual Nitro World Games, September 22-23 at Utah Motorsports Campus near Salt Lake City.

Posted on: Tuesday, Sep 04th, 2018

Yokohama Tire Manufacturing Virginia, LLC (YTMV) has signed a new four-year contract with United Steelworkers (USW) Local 1023.

Posted on: Tuesday, Sep 04th, 2018

Consumers who buy four Yokohama tires from now through September 30 will receive a free Spartan race entry

Posted on: Monday, Aug 20th, 2018

Free, new tool helps dealers easily publish and personalize Yokohama-created social media content on all their communication channels.

Posted on: Monday, Jul 30th, 2018

From August 1-31, consumers will receive a $70 Yokohama Visa® Prepaid card after buying four of the new, all-season grand touring tires

Posted on: Thursday, Jul 26th, 2018

More than 11,000 kids will get jerseys

Posted on: Monday, Jul 02nd, 2018

Yokohama's max-mileage 902L™ ultra wide base (UWB) long-haul/regional drive tire is now available in a new size: 455/55R22.5.

Posted on: Friday, Jun 29th, 2018

Yokohama Tire’s youth soccer program has added three new tournament title sponsorships across the U.S.

Posted on: Wednesday, Jun 27th, 2018

Grand Touring tire goes on sale July 1 in 50 H- and V-rated sizes

Posted on: Tuesday, Jun 26th, 2018

Pastrana, on ADVAN A052™ street tires, takes the inaugural Porsche Cayman GT4 Clubsport Pikes Peak Hill Climb Trophy by Yokohama; Donohue wins Time Attack 1 on ADVAN A005™ slick tires

Posted on: Wednesday, Jun 20th, 2018

Fans can follow all the action on Yokohama’s Facebook page as Pastrana competes on ADVAN A052™ street tires in the inaugural Porsche Cayman GT4 Clubsport Pikes Peak Hill Climb Trophy by Yokohama

Posted on: Wednesday, May 23rd, 2018

Ten new instructional videos released in conjunction with Tire Safety Week to help consumers learn more about tires and how to take care of them.

Posted on: Monday, May 21st, 2018

Awesome looks, super durability and crushing performance highlight extreme off-road tire that goes on sale July 1

Posted on: Friday, May 18th, 2018

The multi-city tour, designed to educate Yokohama dealers on its tires while giving them firsthand product experience, begins May 22 in Anaheim, California

Posted on: Tuesday, May 01st, 2018

RB42 33.00R51 is available in cut-protected and regular compounds so the tire can be customized for specific applications

Posted on: Monday, Apr 23rd, 2018

Winners will be selected from online entries and soccer club participation.

Posted on: Wednesday, Apr 11th, 2018

82-page guide features key Off-the-Road industry tire and maintenance guidelines, and information on Yokohama’s complete line of OTR tires.

Posted on: Wednesday, Mar 28th, 2018

Yokohama will continue to be a sponsor of the American League West team through the 2020 season.

Posted on: Thursday, Mar 22nd, 2018

Tire maker to ‘Go Strong’ during massive Jeep celebration in Moab, Utah, sponsoring five trails and highlighting its GEOLANDAR® line

Posted on: Thursday, Mar 22nd, 2018

The award went to Yokohama’s factory in Onomichi, Japan, which produces OE and replacement off-the-road (OTR) tires for a wide range of equipment.

Yokohama Tire Corporation to Adjust Prices Up to 6 Percent on OTR Tires, Effective Apr. 1

Posted on: Friday, Mar 02nd, 2018

Yokohama Tire Corporation announced today, that effective April 1, it will realign off-the-road pricing and may implement increases of up to 6% amongst other inline adjustments.

Posted on: Wednesday, Feb 28th, 2018

Dan Funkhouser, Yokohama Tire’s recently promoted VP of commercial sales, is bullish on the commercial tire market. In this Q&A, he looks at what’s contributing to its growth…and what could slow it down.

Posted on: Monday, Feb 26th, 2018

Yokohama Tire Corporation is about to “Race to the Clouds.”

Posted on: Monday, Feb 26th, 2018

Yokohama Tire’s youth soccer program has expanded again.

Posted on: Friday, Feb 23rd, 2018

Humberto Gomez Named President of Yokohama Tire Mexico, Succeeding Industry Icon Gary Nash

Posted on: Wednesday, Feb 21st, 2018

Yokohama is going the extra mile with the launch of two new super fuel-efficient trailer tires: the BluEarth® 109L and BluEarth® 109L ultra wide base (UWB).

Posted on: Monday, Feb 19th, 2018

Yokohama is expanding its support of semi-professional racing as the exclusive provider of racing tires for the Spec MX-5 Challenge series.

Posted on: Tuesday, Jan 30th, 2018

Multi-year partnership agreement makes Yokohama the exclusive title sponsor for all SSA's Academy, Select, Recreational and 3v3 tournaments

Posted on: Tuesday, Jan 23rd, 2018

From sleek Porsches to rugged off-road vehicles to “everyday lemons,” Yokohama’s 2018 motorsports program is ready to roll.

Posted on: Monday, Jan 22nd, 2018

Yokohama's off-road racing program continues to expand

Posted on: Thursday, Jan 18th, 2018

Yokohama is now the official tire of the 24 Hours of Lemons, the madcap race series featuring cars that cost a whopping $500 or less.

Posted on: Wednesday, Jan 17th, 2018

Eclectic array of drivers, lifestyle athletes and influencers are onboard to lead the charge to engage with new audiences

Posted on: Wednesday, Jan 10th, 2018

Bruce Besancon, Dan Funkhouser, Larry Kull, Andrew Zeisser and Fardad Niknam are promoted

Posted on: Tuesday, Jan 09th, 2018

Driver Jordan Pellegrino will compete in the Ultra4 Series 4400 Class on GEOLANDAR M/T R-Spec tires. First race is King of the Hammers

Posted on: Thursday, Jan 04th, 2018

Hideto Katsuragawa promoted to chairman, Shinichi Takimoto to CEO and Jeff Barna president

Posted on: Tuesday, Jan 02nd, 2018

SsangYong Motorsport team to race on GEOLANDAR M/T G003™ tires

Posted on: Tuesday, Dec 05th, 2017

Continuing to help fleets and independent drivers cut costs, Yokohama has launched an all-new, fuel-efficient long-haul drive tire: the TY577 MC2™.

Posted on: Wednesday, Nov 15th, 2017

Yokohama’s senior director of OTR sales discusses the latest tire industry trends, challenges and opportunities

Posted on: Wednesday, Nov 08th, 2017

Becca Panelley of Orem, Utah is the grand prize winner of the Yokohama Tire Corporation/Nitro Circus “Get Trucked Up Giveaway.”

Posted on: Wednesday, Nov 01st, 2017

Yokohama announces a new off-road partnership as title sponsor of the 2018 Yokohama Sonora Rally.

Posted on: Monday, Oct 30th, 2017

More than 700 kids will benefit from eco-friendly playground in West Point, Mississippi, home of Yokohama’s YTMM tire plant.

Posted on: Tuesday, Oct 17th, 2017

Yokohama announced today that Andrew Briggs has been promoted to the newly created position of vice president of marketing & product management.

Posted on: Monday, Oct 09th, 2017

Yokohama Tire Manufacturing Mississippi, LLC’s (YTMM) factory in West Point, MS, held a tree-planting ceremony on Oct. 7 as part of the “Yokohama Forever Forest” project.

Posted on: Monday, Oct 09th, 2017

Multiple tread patterns and dimensions in the earthmover and loader product line will now have both E and L designations on the sidewalls and can be used for both loader and transport service applications

Posted on: Wednesday, Sep 27th, 2017

Yokohama congratulates Ploger Transportation LLC for its role in the recent Run on Less fuel-economy road show. Ploger’s 2016 Volvo VNM truck (in a 6X2 configuration), featured several component suppliers, including Yokohama.

Posted on: Monday, Sep 25th, 2017

YouTube superstars and Chelsea players provide laughs and thrills with an assortment of jaw-dropping stunts

Posted on: Monday, Sep 25th, 2017

A cavalcade of off-road activities, including a new alliance and tires, will highlight Yokohama Tire’s display at the upcoming Off-Road Expo, Sept. 30–Oct. 1, at the Fairplex in Pomona, CA.

Posted on: Friday, Sep 22nd, 2017

Three athletes will represent Yokohama – the Official Tire of the U.S. Spartan Race – at the World Championships in Lake Tahoe on Sept. 30

Posted on: Tuesday, Sep 12th, 2017

Yokohama is Baja bound. Yokohama announced it has fortified its off-road racing ties as the title sponsor of the 2018 Yokohama National Off-Road Racing Association’s (NORRA) Mexican 1000.

Posted on: Tuesday, Sep 05th, 2017

Last season, Yokohama-sponsored Chelsea FC captured the English Premier League (EPL) championship for the second time in three years. The new EPL season is now underway.

Posted on: Tuesday, Aug 01st, 2017

Eco-friendly play area to be built October 28 in West Point, Mississippi, home of Yokohama’s new YTMM tire plant

Posted on: Thursday, Jul 06th, 2017

Former auto aftermarket executive candidly looks at his first six months at Yokohama and what he sees as the latest tire industry trends and challenges

Posted on: Monday, Jun 26th, 2017

Alonzo joins Yokohama from Roche Diagnostics, where he was a director of global supply chain management. At Roche, he supported a complex FDA regulated instrument and reagent manufacturing operation and distribution channel.

Posted on: Thursday, Jun 22nd, 2017

Yokohama strengthens its Baja connection by becoming the Official Tire of HPA.

Posted on: Tuesday, Jun 20th, 2017

Yokohama's 2017 Ride and Drive Dealer Training Program kicked off in Seattle. The five-city tour across the U.S. helps educate YTC dealers on Yokohama products while improving their driving skills.

Posted on: Monday, Jun 19th, 2017

AEV-built truck, which runs on Yokohama’s all-new GEOLANDAR M/T G003™ mud-terrain tires, will be featured at 20 Nitro Circus events.

Posted on: Monday, Jun 12th, 2017

Yokohama, already the Exclusive Tire of the Nitro Circus Live US Tour will spotlight its GEOLANDAR® tire line during the high-flying event in Salt Lake City, Utah June 24.

Posted on: Thursday, May 18th, 2017

Available in 37 sizes, the ruggedly eye-catching M/T is built to dominate, thanks to its proprietary technology, which delivers superior strength, performance and traction.

Posted on: Monday, May 15th, 2017

The Blues capture their second EPL title in three years – the first under Yokohama’s sponsorship.

Posted on: Thursday, May 04th, 2017

Two pro athletes and one amateur will represent Yokohama, the Official Tire of the U.S. Spartan Race, during the 2017 season.

Posted on: Tuesday, Apr 25th, 2017

London’s calling…Yokohama, in conjunction with US Youth Soccer, is sending 12 Yokohama Skills Challenge participants (along with chaperones) to England for a “Chelsea FC Experience,” including a visit to legendary Stamford Bridge.

Posted on: Thursday, Apr 13th, 2017

Baseball’s back and so is Yokohama's longtime sponsorship of the Los Angeles Angels. This is the eighth consecutive season in which YTC is a sponsor of the American League West team.

Posted on: Tuesday, Apr 04th, 2017

Available in 19 sizes, the latest member of the iconic ADVAN family is ready for the street and track.

Posted on: Monday, Apr 03rd, 2017

Yokohama announced today that veteran tire executive Bruce Besancon has joined the company as senior director of OTR sales.

Posted on: Friday, Mar 10th, 2017

New strategic alliance with adrenalin-fueled action sport and entertainment organization will spotlight the GEOLANDAR® tire line during its U.S. tour. Yokohama Tire, a leading global tire manufacturer, is joining forces with Nitro Circus.

Posted on: Wednesday, Feb 15th, 2017

Yokohama announced that Jeff Barna has joined the company as Chief Operating Officer. Barna reports to Shinichi Takimoto, YTC president, and will have responsibility for sales, marketing and product planning. Barna will also be on YTC’s executive committe

Posted on: Wednesday, Feb 15th, 2017

Yokohama Tire Corporation, a leading global tire manufacturer, has teamed up with Spartan Race, the world’s largest obstacle race and endurance brand, to highlight its GEOLANDAR® line of light truck tires.

Posted on: Tuesday, Jan 31st, 2017

Yokohama has signed a multi-year sponsorship deal with US Youth Soccer. The agreement, which names Yokohama as the “Official Tire Sponsor of US Youth Soccer,” was announced at US Youth Soccer Workshop and NSCAA in Los Angeles.

Posted on: Wednesday, Oct 26th, 2016

Yokohama Tire Corporation has added four new sizes to its 104ZR™ urban/regional all-position/steer tire line-up: 225/70R19.5, 245/70R19.5, 265/70R19.5 and 285/70R19.5.

Posted on: Monday, Oct 03rd, 2016

Yokohama Tire Corporation today announced the introduction of its first-ever BluEarth® commercial tire, the BluEarth 709L ultra wide base (UWB) drive tire. SmartWay®-verified and designed for maximum fuel efficiency, the 709L is available now in size 445/

Posted on: Friday, Sep 23rd, 2016

The off-the-road (OTR) tire market is a roller coaster ride: up one year, down the next.

Posted on: Friday, Sep 16th, 2016

Yokohama Tire Corporation’s (YTC) booth #7371 at MINExpo in Las Vegas, September 26-28, will be a goldmine for a wide range of off-the-road (OTR) tire offerings.

Posted on: Wednesday, Aug 31st, 2016

Yokohama Tire Corporation has been named the “preferred tire vendor” for Gemini Motor Transport, Love’s primary fuel hauler. Gemini will now run on Yokohama’s 101ZL™ Spec-2 steer tires, 902L™ UWB drive tires and RY407™ UWB trailer tires. All three tires a

Posted on: Monday, Aug 15th, 2016

Durable R69 L-5S tire offers underground mine operators and service managers higher speeds, heavier loads and less downtime. Tire will be on display at MINExpo, booth #7371

Posted on: Monday, Aug 15th, 2016

Yokohama Tire Corporation (YTC) has promoted Dan Funkhouser to senior director of commercial sales. His responsibilities will include all business segments in the commercial division, according to Rick Phillips, YTC vice president of sales.

Posted on: Monday, Aug 15th, 2016

Grand prize winner’s short video earned him and a guest a trip to see Chelsea FC play Liverpool in Southern California.

Posted on: Monday, Aug 15th, 2016

Yokohama’s display includes a ‘Drive to Win’ contest on the upcoming PlayStation® racing simulator Gran Turismo® Sport, a Chelsea FC-themed Porsche 911 GT America and ADVAN® tires.

Posted on: Friday, Jul 15th, 2016

Kids will be getting their kicks when Yokohama Tire Corporation (YTC) and Chelsea FC hold free youth soccer clinics in the U.S. in July and August. The clinics, open to the general public, are in conjunction with Chelsea’s U.S. summer tour.

Posted on: Saturday, Jun 25th, 2016

A part of our commitment to our partner KaBOOM! and active play for kids everywhere, Yokohama, and over 200 volunteers in Rockland got together on June 25, to build an incredible new playground. Check out the photos and see what people with passion can ac

Posted on: Wednesday, May 11th, 2016

The Salem plant is honored for its zero landfill achievement and outstanding compliance record.

Posted on: Monday, May 09th, 2016

Playing in front of her mother, Ariya Jutanugarn shot a final round of 72 to win the Yokohama Tire LPGA Classic.

Posted on: Tuesday, May 03rd, 2016

Eco-friendly playground to be built June 25 in Rockland, Massachusetts.

Posted on: Wednesday, Apr 13th, 2016

Yokohama Tire Corporation (YTC) and the Los Angeles Angels are teammates again in 2016, marking the seventh consecutive season in which YTC is a sponsor of the team.

Posted on: Monday, Apr 04th, 2016

Consumers can rule the road with a durable tire that’s engineered to improve traction on any surface regardless of weather conditions.

Posted on: Sunday, Apr 03rd, 2016

‘All Girls Garage’ star is back to give tire tips clinics at Yokohama’s booth during the pro golf tournament.

Posted on: Friday, Apr 01st, 2016

Yokohama Tire Corporation’s new 108R™ regional all-position/steer tire is now available to fleets in the U.S. and Canada. SmartWay® - verified, the 108R™ comes in sizes 295/75R22.5, 285/75R24.5, 11R24.5 and 11R22.5.

Posted on: Wednesday, Mar 30th, 2016

SANTA ANA, CA (Mar. 30, 2016) – Yokohama Corporation of North America (YCNA), which oversees all Yokohama-related operations in North America, and which is a wholly-owned subsidiary of Tokyo, Japan-based The Yokohama Rubber Co., Ltd. (YRC) today announced

Posted on: Tuesday, Mar 22nd, 2016

The 2017 Chrysler Pacifica has become the latest addition to Yokohama Tire Corporation’s growing OE fitments. The Pacifica, which redefines the minivan segment FCA US created more than 30 years ago – will sport the AVID S34RV tire in size 235/65R17 104T,

Posted on: Thursday, Mar 17th, 2016

Yokohama Tire Corporation (YTC) and thousands of off-road driving enthusiasts are prepping for the 50th anniversary of Easter Jeep Safari Week, March 19-27 in Moab, Utah. Approximately 25,000 to 35,000 visitors are expected to attend and participate in th

Posted on: Tuesday, Mar 01st, 2016

Top players expected to play in the 2016 Yokohama Tire LPGA Classic, May 5-8 at the RTJ Golf Trail at Capitol Hill in Prattville

Posted on: Tuesday, Jan 26th, 2016

For the fourth straight year, Yokohama Tire Corporation has earned Caterpillar’s premier supplier award: the Platinum Level Recertification in its Supplier Quality Excellence Process (SQEP). The award went to Yokohama’s off-the-road (OTR) factory in Onomi

Posted on: Thursday, Jan 14th, 2016

The International Motor Sports Association (IMSA) and Yokohama Tire Corporation have expanded their partnership to include Yokohama serving as the official tire provider and presenting sponsor of the Ultra 94 Porsche GT3 Cup Challenge Canada by Yokohama,

Posted on: Monday, Dec 21st, 2015

The Salem plant commemorates its 25th anniversary and production of its 80 millionth tire.

Posted on: Monday, Nov 23rd, 2015

Zero is important at Yokohama Tire Manufacturing Virginia, LLC (YTMV), especially when it comes to waste. The Salem, Virginia facility has become the latest Yokohama manufacturing plant to be a zero landfill operation.

Posted on: Monday, Oct 12th, 2015

Yokohama Tire Corporation’s TY527™ premium drive tire is now available to fleets in three new 16-ply size offerings

Posted on: Tuesday, Oct 06th, 2015

Yokohama Tire Manufacturing Mississippi (YTMM) today announced the opening of its new $300 million commercial truck tire facility in West Point, Mississippi.

Posted on: Thursday, Oct 01st, 2015

If you have purchased a set of four select Yokohama tires in the month of October, redeem now for a $60 Yokohama Visa^® prepaid card.

Posted on: Monday, Aug 31st, 2015

Kris Tamulis shot a final round of 65 to win the second annual Yokohama Tire LPGA Classic in Prattville, Alabama.

Posted on: Tuesday, Aug 18th, 2015

Yokohama Tire Corporation’s (YTC) cause marketing partner, KaBOOM!, will once again have a presence at the upcoming Yokohama Tire LPGA Classic in Prattville, Alabama, August 27-31.

Posted on: Thursday, Aug 13th, 2015

Velocity Network’s All Girls Garage star and host of GearheadDiva.com, Rachel De Barros, will give free tire clinics at the Yokohama display during the upcoming Yokohama Tire LPGA Classic in Prattville, Alabama.

Posted on: Wednesday, Aug 12th, 2015

Yokohama Tire Corporation (YTC) is back as an Official Sponsor of the Pebble Beach Concours d’Elegance for the 11th consecutive year. The iconic event is set for Sunday, August 16 along the scenic Pebble Beach Golf Links in central California.

Posted on: Wednesday, Aug 12th, 2015

Yokohama Tire Corporation’s (YTC) motorsports teams are ready to roll in two different race series: the Red Bull Global Rallycross (RBGRC) competition at RFK Stadium in Washington, D.C. on August 15 and the Best in the Desert’s “Vegas to Reno” off-road cl

Posted on: Thursday, Jul 16th, 2015

The Yokohama Rubber Co., Ltd., parent company of Yokohama Tire Corporation (YTC), and new principal shirt partner of Chelsea Football Club, the English Premier League champions, is delighted to reveal a new jersey bearing the “YOKOHAMA TYRES” logo.

Posted on: Monday, Jun 08th, 2015

Tire maker returns as title sponsor of Prattville, Alabama golf tournament, August 27-30, at the RTJ Golf Trail at Capitol Hill

Posted on: Tuesday, Jun 02nd, 2015

SANTA ANA, CA. – (June 1, 2015) – Yokohama Tire Corporation (YTC) is helping consumers hit the road with its latest national rebate promotion, “Summer Joyride.” Consumers will receive a $60 Visa® prepaid card after purchasing a set of four select Yokohama

Posted on: Tuesday, May 19th, 2015

SANTA ANA, CA. – (May 19, 2015) – Yokohama Tire Corporation’s (YTC) latest national rebate promotion begins Memorial Day Weekend. The promotion, which runs from May 22 to May 25, allows consumers to receive a $60 Visa^® prepaid card after p

Posted on: Monday, May 18th, 2015

SANTA ANA, CA (May 15, 2015) – The Yokohama Tire Corporation (YTC) television advertising campaign, “I Am Yokohama,” won a bronze, local-level ADDY® Award in the products category from the American Advertising Federation (AAF) of Orange County.

Posted on: Tuesday, May 12th, 2015

SANTA ANA, CA (May 11, 2015) –Yokohama Tire Corporation’s (YTC) high-performance W.drive® winter tire line, known for its inclement weather reliability and durability, added a new member to the family – the V905. Available now for U.S. and Canadian tir

Posted on: Tuesday, May 12th, 2015

SANTA ANA, CA. – (May 7, 2015) – Yokohama Tire Corporation (YTC) steps up to the plate this season by sponsoring two Major League Baseball teams: the New York Yankees and Los Angeles Angels. YTC’s sports marketing partnership with the Yankees is in its fi

Posted on: Wednesday, Apr 29th, 2015

SANTA ANA, CA. – (April 29, 2015) – Yokohama Tire Corporation’s (YTC) 2015 Ride and Drive Dealer Training Program began in Houston, Texas this week and will visit 10 markets within the next five months. The annual program is designed to educate YTC dea

Posted on: Tuesday, Apr 21st, 2015

SANTA ANA, CA (April 21, 2015) – At the upcoming 11th annual M2W® – The Marketing to Women Conference, Fred Koplin, Yokohama Tire Corporation’s (YTC) senior director, marketing, will be part of a panel of marketing executives focusing on how to gain mo

Posted on: Monday, Apr 20th, 2015

SANTA ANA, CA (April 20, 2015) – A few months back, Yokohama Tire Corporation (YTC) relocated its corporate headquarters and distribution center from Fullerton, California, where it operated for 28 years.

Posted on: Tuesday, Apr 14th, 2015

SANTA ANA, CA. – (April 14, 2015) – On April 22, kids in San Juan Capistrano, California will get a new, eco-friendly playground, thanks to Yokohama Tire Corporation (YTC) and its cause marketing partner, KaBOOM!.

Posted on: Wednesday, Apr 08th, 2015

SANTA ANA, CA (April 8, 2015) – Formula Drift is back and so is

Posted on: Wednesday, Apr 01st, 2015

SANTA ANA, CA (April 1, 2015) – As spring rolls in, so does Yokohama Tire Corporation’s (YTC) second year of its national mail-in rebate promotion: Spring Getaway. Through April 30, consumers will receive a $60 Visa® prepaid card after purchasing a set of

Posted on: Sunday, Mar 29th, 2015

SANTA ANA, CA (March 29, 2015) – Yokohama Tire Manufacturing Virginia, LLC (YTMV) has received the 2015 Environmental Warrior Award from the Virginia Water Environment Association (VWEA). The award was bestowed upon the Salem, Virginia, facility as part o

Posted on: Thursday, Mar 26th, 2015

SANTA ANA, CA (March 26, 2015) – Looking to help fleet owners get the strongest return on their tire investment and boost their bottom lines, Yokohama Tire Corporation (YTC) is launching a new, dedicated commercial tire website, YokohamaTruck.com. The si

Posted on: Wednesday, Mar 25th, 2015

SANTA ANA, CA. – (March 25, 2015) – Ready. Set. Roll. That is correct, Yokohama Tire Manufacturing Mississippi, LLC’s (YTMM) new commercial tire plant in West Point, Mississippi, is nearing completion. The roughly one-million-square-foot factory is on tar

Posted on: Monday, Mar 23rd, 2015

SANTA ANA, CA (March 23, 2015) – Mid-America Trucking Show (MATS) attendees will have a chance to win great prizes – including a $5,000 vacation giveaway and iPad® Air tablets – at Yokohama Tire Corporation’s (YTC) newly designed booth (14124) at the Kent

Posted on: Thursday, Mar 19th, 2015

SANTA ANA, CA. – (March 19, 2015) – Expanding on an initial partnership announced in late 2014, Yokohama Tire Corporation (YTC) has inked a three-year multichannel partnership with KaBOOM! to include cause marketing campaigns, playground builds and annual

Posted on: Tuesday, Mar 17th, 2015

SANTA ANA, CA (March 17, 2015) – Producing tires for a wide variety of racing disciplines – Red Bull Global Rallycross, sports car and off-road – Yokohama Tire Corporation’s (YTC) 2015 motorsports season is ready to roll.

Posted on: Monday, Mar 16th, 2015

SANTA ANA, CA (March 16, 2015) – Thanks to a surging economy, the commercial tire market is on a roll. With a new commercial tire plant opening in Mississippi in October, Yokohama Tire Corporation (YTC) is poised to increase market share.

Posted on: Tuesday, Mar 10th, 2015

SANTA ANA, CA (March 10, 2015) – Yokohama Tire Corporation (YTC) has always produced products that have a positive impact on a fleet’s bottom line by delivering superior performance and fuel efficiency.

Posted on: Thursday, Mar 05th, 2015

SANTA ANA, CA (March 5, 2015) – Yokohama Tire Corporation’s (YTC) GEOLANDAR® line – known for toughing out off-road races and providing outstanding on-road handling, has added a new tire to its lineup: the GEOLANDAR G055™ crossover all-season tire.

Posted on: Thursday, Feb 19th, 2015

SANTA ANA, CA (Feb. 19, 2015) – Yokohama Tire Corporation (YTC) announced today that their off-the-road (OTR) tire factory in Onomichi, Japan, has earned Caterpillar’s 2014 Platinum Level Recertification in its Supplier Quality Excellence Process (SQEP).

Posted on: Tuesday, Feb 03rd, 2015

SANTA ANA, CA (Feb. 3, 2015) – Takaharu Fushimi, CEO for Yokohama Corporation of North America, today announced several organizational changes within Yokohama Tire Corporation (YTC), which took effect February 1.

Posted on: Friday, Jan 23rd, 2015

SANTA ANA, CA (Jan. 23, 2015) – The Yokohama Tire Corporation (YTC)-sponsored Desert Assassins off-road racing team heads to Mexico this week for the season-opening SCORE San Felipe 250, January 24.

Posted on: Thursday, Oct 09th, 2014

FULLERTON, CA (Oct. 9, 2014) – Yokohama Tire Corporation (YTC) announced today it is relocating its corporate headquarters from Fullerton, California to nearby Santa Ana to accommodate business growth. The move is expected to take place in November. YTC

Posted on: Tuesday, Oct 07th, 2014

FULLERTON, CA (Oct. 7, 2014) – Takaharu Fushimi, a managing corporate officer with Tokyo, Japan-based The Yokohama Rubber Co., Ltd. (YRC), has returned to the U.S. to assume the post of CEO for Yokohama Corporation of North America (YCNA).

Posted on: Wednesday, Sep 24th, 2014

FULLERTON, CA – (Sept. 23, 2014) – From slush to snow to ice, winter driving can be a challenge. That’s why Yokohama Tire Corporation has added a new member to its winter tire line, the iceGUARD iG52c™. The tire, designed to handle all wintry conditions,

Posted on: Monday, Sep 22nd, 2014

Takayuki Hamaya, Yokohama Tire Corporation’s chief operating officer, presents the trophy to Mi Jung Hur, winner of the inaugural Yokohama Tire LPGA Classic in Prattville, Alabama on Sunday, September 21 .

Posted on: Friday, Sep 19th, 2014

FULLERTON, CA. – (Sept. 16, 2014) – As part of its overall commitment to support social causes to effect positive impact, Yokohama Tire Corporation (YTC) today announced KaBOOM! as the beneficiary of YTC’s title sponsorship of the Yokohama Tire LPGA Class

Posted on: Monday, Sep 15th, 2014

FULLERTON, CA. – (Sept. 15, 2014) – For years, Yokohama Tire Corporation (YTC) has utilized football, basketball and baseball as the backbone for its burgeoning sports marketing program. This year, YTC has added a Ladies Professional Golf Association (LPG

Posted on: Monday, Aug 25th, 2014

FULLERTON, CA (Aug. 25, 2014) – The next generation tire from one of Yokohama Tire Corporation’s (YTC) most prominent lines, the GEOLANDAR H/T G056, will go on sale September 1.

Posted on: Wednesday, Aug 13th, 2014

New tires, Gran Turismo 6 simulators and a customized Tesla Model S highlight tire maker’s open-air display

Posted on: Wednesday, Jul 23rd, 2014

FULLERTON, CA (July 23, 2014) – Years of strong growth have spurred company expansion for Yokohama Tire Corporation (YTC), with the tire maker announcing today it will move its Western Region Distribution center from its 380,000-square-foot warehouse faci

Posted on: Tuesday, Jul 01st, 2014

FULLERTON, CA (July 1, 2014) – Yokohama Tire Corporation’s (YTC) ultra-high performance ADVAN® flagship line has a new member: the ADVAN Sport® A/S. The all-season, ultra high-performance tire, designed for the “ultimate drive” goes on sale July 1 in the

Posted on: Monday, Jun 16th, 2014

FULLERTON, CA (June 16, 2014) – Continuing a strong working relationship with its union partners, Yokohama Tire Manufacturing Virginia, LLC (YTMV) has signed a new four-year contract with United Steelworkers (USW) Local 1023, according to Tetsuro “Tex” Mu

Posted on: Thursday, Jun 05th, 2014

FULLERTON, CA (June 5, 2014) – Dirt will be flying as Yokohama Tire Corporation’s (YTC) motorsports teams tackle two tough races: the 46th annual Tecate SCORE Baja 500 desert duel, June 5-8 in Ensenada, Baja,

Posted on: Monday, Jun 02nd, 2014

Fullerton, CA (June 3, 2014) – For baseball fans, there’s nothing like taking in a New York Yankees game at Yankee Stadium.

Posted on: Tuesday, May 06th, 2014

FULLERTON, CA (May 6, 2014) – Drivers looking for Yokohama Tire Corporation’s (YTC) ultra wide base (UWB) tires have a new source: Love’s Travel Stop network. YTC announced today that Love’s – which has 191 Truck Tire Care locations nationwide – will car

Posted on: Monday, May 05th, 2014

FULLERTON, CA (May 5, 2014) – Yokohama Tire Corporation (YTC) has unveiled “I Am Yokohama,” a new TV advertising campaign aimed at further strengthening the tire maker’s relationship with enthusiasts while expanding its message to appeal to a wider adult

Posted on: Wednesday, Apr 30th, 2014

FULLERTON, CA (April 30, 2014) – Looking to continue its support of the Los Angeles Clippers team and fans Yokohama Tire Corporation (YTC) and the Clippers have a reached an agreement.

Posted on: Tuesday, Apr 29th, 2014

Yokohama Tire Corporation does not tolerate discrimination in any fashion.

Posted on: Wednesday, Apr 02nd, 2014

FULLERTON, CA (April 2, 2014) – The 2014 Formula Drift season starts April 4-5 in Long Beach, California, and Yokohama Tire Corporation (YTC) is ready to defend its title with reigning champion Michael Essa. YTC and Essa captured the 2013 Formula D crown

Posted on: Tuesday, Apr 01st, 2014

FULLERTON, CA. – (April 1, 2014) – Spring is here…and so is Yokohama Tire Corporation’s (YTC) latest national mail-in rebate promotion: Spring Getaway. Now through April 30, consumers will receive a $60 Visa® prepaid card after the purchase of any set of

Posted on: Monday, Mar 31st, 2014

FULLERTON, CA. – (March 27, 2014) – Yokohama Tire Corporation (YTC) today announced the launch of an all-new commercial mobile website, available at www.mobile.yokohamatire.com.

Posted on: Wednesday, Mar 26th, 2014

FULLERTON, CA. – (March 26, 2014) –Yokohama Tire Corporation (YTC) has something special for its commercial dealers: their EXCEED® online training program set to debut at the company's Mid-America Trucking Show (MATS) booth 14124 on March 27 in Louisville

Posted on: Tuesday, Mar 25th, 2014

FULLERTON, CA. – (March 25, 2014) – The commercial tire industry took notice last year when Yokohama Tire Corporation broke ground for its new plant in West Point, Mississippi. Set to open in October 2015, the facility is expected to produce up to one mil

Posted on: Tuesday, Mar 25th, 2014

Yokohama Tire Corporation has added a new member to its winter tire line, the iceGUARD iG52c™, which is now available in the U.S. in 39 sizes for vehicles ranging from the Mercedes C Class to the Toyota Prius.

Posted on: Monday, Mar 24th, 2014

FULLERTON, CA (March 24, 2014) – Yokohama Tire Corporation (YTC) has announced the promotion of Dan Funkhouser to director of commercial dealer business responsible for all commercial dealer and associated national account business.

Posted on: Thursday, Mar 13th, 2014

FULLERTON, CA (March 13, 2014) – Mid-America Trucking Show (MATS) attendees will have a chance to “Shoot and Score” for a $5,000 vacation giveaway at Yokohama Tire Corporation’s (YTC) booth 14124. The basketball shooting challenge tips off March 27-29 at

Posted on: Wednesday, Mar 12th, 2014

FULLERTON, CA (March 12, 2014) – Yokohama Tire Corporation (YTC) will roll out a trio of new commercial tires at the Mid-America Trucking Show (MATS), March 27-29 at the Kentucky Exposition Center in Louisville, KY. The 902L™ and 709L™ ultra wide base dri

Posted on: Wednesday, Mar 12th, 2014

FULLERTON, CA (March 12, 2014) – From Florida to Nevada, Yokohama Tire Corporation’s (YTC) motorsports teams will be in action this week. YTC will be competing at the season opener of the Porsche GT3 Cup Challenge USA by Yokohama, March 13-14 at Sebring I

Posted on: Tuesday, Mar 11th, 2014

FULLERTON, CA (March 10, 2014) – Building upon its success in 2013 – which included capturing a championship in drifting and winning the Trophy Truck class at the HDRA South Point Vegas 250 race – Yokohama Tire Corporation (YTC) is gearing up for the 2014

Posted on: Monday, Mar 03rd, 2014

FULLERTON, CA (March 3, 2014) – Yokohama Tire Corporation (YTC) is expanding its 2014 motorsports program to new arenas. The tire maker announced today it has signed an agreement to be the exclusive tire supplier of the Red Bull Global Rallycross (GRC) se

Posted on: Monday, Feb 24th, 2014

FULLERTON, CA. – (March 24, 2014) – To no one’s surprise in the industry, the off-the-road (OTR) tire market continues to fluctuate regarding supply issues. Two years ago, tire manufacturers could barely keep up with demand, and last year the supply was m

Posted on: Tuesday, Feb 11th, 2014

FULLERTON, CA (Feb. 11, 2014) – Attendees at ConExpo will have a chance to take aim and win a $5,000 vacation voucher during the “Shoot and Score” Vacation Giveaway, thanks to Yokohama Tire Corporation (YTC). The basketball shooting game will be conducted

Posted on: Wednesday, Feb 05th, 2014

FULLERTON, CA (Feb. 5, 2014) Yokohama Tire Corporation is unveiling two new off-the-road (OTR) radial tires at the upcoming ConExpo trade show: the RL45™ and RL51™. The tires will be on display in Yokohama booth #30412 at the Las Vegas Convention Center,

Posted on: Tuesday, Feb 04th, 2014

FULLERTON, CA. – (Feb. 4, 2014) – Yokohama Tire Corporation (YTC) announced today it has signed a multi-year agreement with the Robert Trent Jones (RTJ) Golf Trail to be title sponsor of the Ladies Professional Golf Association (LPGA) tournament in Prattv

Posted on: Wednesday, Jan 29th, 2014

FULLERTON, CA. – (Jan. 29, 2014) – After much anticipation, the husband and wife duo of Cameron and Heidi Steele – sponsored by Yokohama Tire Corporation (YTC) – are joining forces again, this time in a Trophy Truck at the Best in the Desert’s Parker 425,

Posted on: Monday, Jan 20th, 2014

FULLERTON, CA. – (Jan. 20, 2014) – Yokohama Tire Corporation (YTC) is serious about car enthusiasts. So serious, in fact, they’re dishing out cash to the best ride on the road – and that’s only the beginning, thanks to #RidePride, Yokohama’s new Facebook

Posted on: Monday, Jan 13th, 2014

FULLERTON, CA. – (Jan. 13, 2014) – Yokohama Tire Corporation (YTC) is on a roll. First, it celebrated a landmark year in 2013 with the groundbreaking of its brand new commercial plant in West Point, Mississippi and this year, the company is set to have a

Posted on: Thursday, Dec 12th, 2013

FULLERTON, CA. – (Dec. 12, 2013) – From Nevada to Mexico, Yokohama Tire Corporation (YTC) and the Desert Assassins off-road racing team covered a lot of rugged, dusty ground during the 2013 season, producing several highlights, some even historic.

Posted on: Monday, Nov 18th, 2013

FULLERTON, CA (Nov. 18, 2013) – Basketball season is under way and Yokohama Tire Corporation (YTC) is joining the action. The Fullerton, California-based tire maker is the “Official Tire of the Los Angeles Clippers,” part of a two-year sponsorship agreeme

Posted on: Wednesday, Nov 13th, 2013

FULLERTON, CA. – (Nov. 13, 2013) – There’s lots of excitement building for Yokohama Tire Corporation’s (YTC) off-road racers as they head to Mexico for the 46th SCORE (Southern California Off Road Enthusiasts) Baja 1000, November 14-17 in Ensenada.

Posted on: Tuesday, Nov 12th, 2013

FULLERTON, CA. – (Nov. 7, 2013) – Yokohama Tire Manufacturing Mississippi (YTMM), a manufacturing subsidiary of Yokohama Tire Corporation (YTC), has announced the hiring of its first employee, Human Resources Manager Melissa Orman.

Posted on: Monday, Nov 11th, 2013

FULLERTON, CA. – (Nov. 5, 2013) –Yokohama Tire Mexico (YTMX), a subsidiary of Yokohama Tire Corporation (YTC), today announced the hiring of Humberto Gomez as its new director general responsible for the day-to-day operations of the company based in Quere

Posted on: Monday, Nov 04th, 2013

FULLERTON, CA. – (Nov. 4, 2013) – Takayuki Hamaya, chief operating officer at Yokohama Tire Corporation (YTC), today announced the addition of two top-level executives: Naoki “Nick” Takeda, executive vice president and chief financial officer; and Taketos

Posted on: Thursday, Oct 24th, 2013

In a special feature called “Triple Play,” we evaluated the V105 on three different continents, three different driving venues, fitted on three different high-performance vehicles. So come along as we set out for a trip around the world, leaving an abunda

Posted on: Tuesday, Oct 22nd, 2013

FULLERTON, CA. – (Oct. 22, 2013) – Yokohama Tire Corporation (YTC) has released EXCEED 2.0, an updated version of the company’s online dealer training program for YTC products.

Posted on: Monday, Oct 21st, 2013

FULLERTON, CA. – (Oct. 21, 2013) – Yokohama Tire Corporation (YTC) has launched a new mobile website, bringing a fresh, touch-friendly design to YTC’s online presence.

Posted on: Monday, Oct 14th, 2013

FULLERTON, CA (Oct. 14, 2013) – Yokohama Tire Corporation (YTC)-sponsored Michael Essa is the king of Formula Drift – but it wasn’t easy. Essa, who drives on Yokohama’s newest ultra high-performance ADVAN Neova® AD08 R tires, claimed the 2013 Formula D ch

Posted on: Monday, Oct 14th, 2013

FULLERTON, CA. – (Oct. 14, 2013) – Yokohama Tire Corporation (YTC) is helping consumers get ready for fall with a new national mail-in rebate promotion. The “Autumn Escape” campaign, which runs through November 17, offers consumers a $60 Visa® prepaid car

Posted on: Thursday, Oct 10th, 2013

FULLERTON, CA (Oct. 10, 2013) – Yokohama Tire Corporation (YTC)-sponsored drifting competitor Michael Essa is going for the 2013 Formula Drift championship. Essa, who runs on Yokohama’s newest ultra high-performance ADVAN Neova® AD08 R tires, is in first

Posted on: Tuesday, Sep 24th, 2013

West Point, MS (Sept. 23, 2013) – With great fanfare, newly-formed Yokohama Tire Manufacturing Mississippi (YTMM, a manufacturing subsidiary of Yokohama Tire Corporation) today officially broke ground on its new commercial truck tire manufacturing plant i

Posted on: Tuesday, Sep 17th, 2013

FULLERTON, CA (Sept. 16, 2013) – Yokohama Tire Corporation (YTC)-sponsored drifting competitor Michael Essa is one race away from winning the series championship after his victory in Formula Drift’s “Round 6 Showdown” event at Texas Motor Speedway in Ft.

Posted on: Thursday, Sep 05th, 2013

FULLERTON, CA. – (Sept. 5, 2013) – Yokohama Tire Corporation (YTC) is going deep into the heart of coal country to display new mining tires. YTC will exhibit at the Bluefield Coal Show, set for September 11-13 at the Brushfork Armory-Civic Center in Bluef

Posted on: Tuesday, Sep 03rd, 2013

FULLERTON, CA. – (Sept. 3, 2013) – Football season is back and so is Yokohama Tire Corporation’s “Home Team Pride” promotion featuring the National Football League’s (NFL) Chicago Bears, New England Patriots and, for the first time, the Indianapolis Colts

Posted on: Wednesday, Aug 28th, 2013

FULLERTON, CA. – (August 28, 2013) – Yokohama Tire Corporation (YTC) has announced its sponsorship line-up for the 2013 NFL season: the New England Patriots, the Chicago Bears and, for the first time, the Indianapolis Colts. YTC’s affiliation with the Bea

Posted on: Wednesday, Aug 14th, 2013

FULLERTON, CA. – (Aug. 14, 2013) –For the ninth consecutive year, Yokohama Tire Corporation (YTC) is “the official tire” of the Pebble Beach Concours d’Elegance, which takes place Sunday, August 18, along the Pebble Beach Golf Links in central California.

Posted on: Thursday, Aug 01st, 2013

FULLERTON, CA. – (Aug. 1, 2013) – Yokohama Tire Corporation (YTC) is giving consumers and dealers what they want: “Summer Joyride II.” It’s the sequel to YTC’s recent national consumer mail-in rebate tire promotion. Summer Joyride II, which runs through S

Posted on: Wednesday, Jul 17th, 2013

FULLERTON, CA (July 17, 2013) – Veteran drifting competitor Michael Essa is taking Yokohama Tire Corporation’s (YTC) newest ultra high-performance tire – the ADVAN Neova® AD08 R – for a spin…and then some. The YTC-sponsored driver will debut the AD08 R du

Posted on: Thursday, Jul 11th, 2013

FULLERTON, CA (July 11, 2013) – A little over two months ago, Yokohama Tire Corporation (YTC) announced its plan to build a new commercial tire manufacturing plant in West Point, Mississippi. Today, the company has made public its selection of Kajima Ass

Posted on: Thursday, Jul 11th, 2013

FULLERTON, CA. – (July 11, 2013) – Yokohama Tire Corporation (YTC) has released a new version (v1.3) of its iPad app for the truck tire industry, the Yokohama Commercial Tire Navigator. It is available on iTunes for free download at https://itunes.apple.c

Posted on: Tuesday, Jul 02nd, 2013

FULLERTON, CA. – (July 2, 2013) – Yokohama Tire Corporation (YTC) has announced the hiring of Andrew Zeisser as its new director of OE sales.

Posted on: Monday, Jul 01st, 2013

FULLERTON, CA (July 1, 2013) – Performance enthusiasts are getting a double dose of good news with Yokohama Tire Corporation’s (YTC) announcement of two new additions to its ADVAN® line of ultra high-performance tires: the ADVAN Sport® V105 and ADVAN Neov

Posted on: Monday, Jun 10th, 2013

FULLERTON, CA. – (June 10, 2013) – Yokohama Tire Corporation is kicking off summer with a national consumer mail-in rebate promotion. The “Summer Joyride” campaign offers consumers a $60 Visa® prepaid card after the purchase of any set of four Yokohama AV

Posted on: Friday, May 31st, 2013

FULLERTON, CA (May 31, 2013) –Yokohama Tire Corporation’s (YTC) new subsidiary, Yokohama Tire Mexico (YTMX), officially began importing consumer, commercial and off-the-road (OTR) tires in Mexico on May 1. Incorporated in Silao, Guanajuato, Mexico, YTMX i

Posted on: Tuesday, May 28th, 2013

FULLERTON, CA. – (May 28, 2013) – In March, Yokohama Tire Corporation (YTC) made history by partnering with the first-ever all-woman Trophy Truck driver tandem in SCORE (Southern California Off Road Enthusiasts) racing: The Desert Assassins’ Heidi Steele

Posted on: Wednesday, May 22nd, 2013

FULLERTON, CA (May 22, 2013) – Professional sports promotions have, in the past, been very, very good to Yokohama Tire Corporation (YTC) and its dealers. This season, the Fullerton, California-based tire maker is pitching another masterpiece: free Cincinn

Posted on: Thursday, May 02nd, 2013

FULLERTON, CA (May 2, 2013) – Takayuki Hamaya, chief operating officer at Yokohama Tire Corporation (YTC), today announced three promotions in the organization, effective May 1.

Posted on: Monday, Apr 29th, 2013

FULLERTON, CA (April 29, 2013) – Yokohama Tire Corporation (YTC) today signed an agreement to build a commercial truck tire plant in West Point, Mississippi. The facility, which is expected to produce one million tires starting in 2015, will have an initi

Posted on: Friday, Apr 26th, 2013

Tokyo – The Yokohama Rubber Co., Ltd., announced today that it would construct a new plant to manufacture truck/bus (TB) tires in the United States. With a capital investment of 300 million US dollars, the Japanese tire maker plans to build the new plant

Posted on: Thursday, Apr 11th, 2013

FULLERTON, CA (April 11, 2013) – It’ll be quite a weekend in Long Beach, California for Yokohama Tire Corporation’s (YTC) motorsports program. Its tires will be on race vehicles ranging from sports cars to drift cars to off-road stadium trucks. The excite

Posted on: Tuesday, Apr 09th, 2013

FULLERTON, CA. – (April 9, 2013) – Yokohama Tire Corporation is marking the ten-year anniversary of its ground-breaking consumer dealer rewards program, the ADVANTAGE Associate Dealer Program. To celebrate the milestone, the tire maker is offering a doubl

Posted on: Friday, Apr 05th, 2013

FULLERTON, CA (April 5, 2013) – Yokohama Tire Corporation (YTC) is returning to off-road stadium-style racing for the first time in almost two decades. The Fullerton, California-based tire maker announced today it has signed on as a sponsor of Robby Gordo

Posted on: Tuesday, Apr 02nd, 2013

FULLERTON, CA (April 2, 2013) – Yokohama Tire Corporation (YTC) today announced the establishment of a new subsidiary, Yokohama Tire Mexico S. de R.L. de C.V. (Sociedad De Responsabilidad Limitada De Capital Variable), incorporated in Silao, Guanajuato, M

Posted on: Tuesday, Apr 02nd, 2013

FULLERTON, CA (April 2, 2013) – Takayuki Hamaya, chief operating officer at Yokohama Tire Corporation (YTC), today announced several promotions in its sales organization, effective April 1.

Posted on: Tuesday, Apr 02nd, 2013

FULLERTON, CA (April 2, 2013) – Yokohama Tire Corporation (YTC) today announced several corporate strategic management changes, including naming a new CEO, effective May 1.

Posted on: Friday, Mar 29th, 2013

FULLERTON, CA (March 29, 2013) –With the 2013 season on the horizon, Yokohama Tire Corporation today announced its professional baseball sports marketing roster: The Los Angeles Angels, the New York Yankees and, for the first time, the Cincinnati Reds. Yo

Posted on: Wednesday, Mar 27th, 2013

FULLERTON, CA. – (March 27, 2013) – Continuing to educate dealers throughout the country about its tire line-up, Yokohama Tire Corporation (YTC) has kicked-off its 2013 experiential Ride and Drive Training Program in Albuquerque, New Mexico.

Posted on: Thursday, Mar 21st, 2013

FULLERTON, CA (March 21, 2013) – Norio Karashima, former President and CEO of Yokohama Tire Corporation (YTC), is returning as executive advisor to the company’s Fullerton, CA headquarters, effective April 1.

Posted on: Thursday, Mar 14th, 2013

FULLERTON, CA (March 14, 2013) – American Le Mans Series (ALMS) Race Week has kicked-off at Sebring International Raceway (through March 16) and Yokohama Tire Corporation (YTC) is ready to roll.

Posted on: Wednesday, Mar 13th, 2013

FULLERTON, CA (March 13, 2013) – Yokohama Tire Corporation’s full line of Zenvironment® tires will be on display in booth 14124 at the Mid-America Trucking Show (MATS), March 21-23 at the Kentucky Expo Center in Louisville, Kentucky.

Posted on: Tuesday, Mar 12th, 2013

FULLERTON, CA. – (March 12, 2013) – Takayuki Hamaya, Yokohama Tire Corporation’s (YTC) executive vice president and chief financial officer, took on a new title recently – chief operating officer, which adds substantially to his already expansive executiv

Posted on: Thursday, Mar 07th, 2013

FULLERTON, CA (March 7, 2013) – From desert racing to drifting, Porsche 911 GT3 to Ferrari 458, Yokohama Tire Corporation (YTC) is busy tuning up for the 2013 racing season. “This will be an exciting year,” said Andrew Briggs, YTC director of product plan

Posted on: Tuesday, Mar 05th, 2013

FULLERTON, CA (March 5, 2013) – Yokohama Tire Corporation (YTC) announced today it will participate as a Formula Drift tire supplier for the second consecutive year and will partner with three teams for the 2013 season.

Posted on: Monday, Mar 04th, 2013

FULLERTON, CA (March 4, 2013) – Yokohama Tire Corporation (YTC) today announced key changes to its Consumer Sales division, effective immediately. The moves – including the addition of a new sales zone and several organizational changes – were designed to

Posted on: Monday, Feb 25th, 2013

FULLERTON, CA. – (Feb. 25, 2013) – For Yokohama Tire Corporation and the Desert Assassins off-road race team, the journey to winning the new World Championship of Desert Racing continues at the MasterCraft Safety Tecate SCORE San Felipe 250, March 8-10, i

Posted on: Monday, Feb 25th, 2013

FULLERTON, CA (Feb. 25, 2013) – Mid-America Trucking Show (MATS) attendees will have a chance to win a $5,000 ‘Take the High Road’ vacation and iPad 2s, courtesy of two contests conducted by Yokohama Tire Corporation (YTC) in booth 14124. MATS runs from M

Posted on: Wednesday, Feb 20th, 2013

FULLERTON, CA. – (Feb. 20, 2013) – Yokohama Tire Corporation (YTC) has hired one of Southern California’s fastest growing companies, INK, as its digital marketing agency of record.

Posted on: Friday, Feb 15th, 2013

Yokohama Tire Corporation is launching two new commercial tires at the Mid-America Trucking Show (MATS): the TY517™ ultra wide base drive tire and the RY407™ ultra wide base trailer tire.

Posted on: Thursday, Jan 24th, 2013

Yokohama Tire Corporation’s new TY517™ commercial tire has been added to the U.S. Environmental Protection Agency’s (EPA) SmartWay® list of verified technologies.

Posted on: Monday, Jan 14th, 2013

Yokohama Tire Corporation and the Desert Assassins’ quest to be the first-time recipient of the recently-created World Championship of Desert Racing, jumped off to a great start this weekend with Cameron Steele’s win at the HDRA South Point Vegas 250 in J