Yokohama Tire Releases New Educational Tire Safety Video Series
Five consumer-focused videos are part of National Tire Safety Week
Yokohama Tire is launching five new videos to help consumers learn more about tire safety and maintenance. The short videos are hosted by Christian Schauf, an avid off-roader and adventurer, who is also the founder and CEO of Uncharted Supply Company, a manufacturer of high-quality survival systems. The educational videos are being released in conjunction with the U.S. Tire Manufacturers Association’s National Tire Safety Week initiative, which runs through July 4.
“The one- to two-minute videos clearly explain to consumers the importance of tire safety and care in an easy-to-understand format,” said Alan Holtschneider, Yokohama’s director of marketing.
Holtschneider said the video segments include understanding tire sizing information, uniform tire quality grade (UTQG), tire life and tire pressure.
The first video, on sidewalls (tire markings and warnings), is live on Instagram and new ones will continue to be posted each day throughout Tire Safety Week.
“Tires influence the braking, steering, comfort, handling, safety and fuel efficiency of the vehicle, and they are also the only parts that actually touch the road,” Holtschneider said. “That’s why it’s vital to educate viewers on understanding tires and the significance of tire safety in an easy-to-follow format to help get the message across.”