Yokohama Tire Enhances ADVANTAGE Program for Dealers

/Corporate News, Consumer News

Yokohama Tire announced several improvements to its longstanding consumer associate dealer program, ADVANTAGE. According to Lynn Sweeney, Yokohama’s director of sales operations, this is the most comprehensive overhaul of the program since it was established in 2003.

“We remain committed to the independent tire dealer, and now the best rewards program just got better,” said Sweeney. “With the new enhancements, there’s never been a better time to be a Yokohama Associate Dealer.” Among the upgrades in the new ADVANTAGE program are: increased payouts, the return of Tier+ with a new lower minimum unit requirement and, as always, every tread counts.

For more on Yokohama’s ADVANTAGE program, contact your distributor or visit

About Yokohama Tire Corporation

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit, or

Connect with Yokohama Tire Corporation:

Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at

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