Yokohama Tire Earns Third Consecutive Subaru Supplier Award

/Corporate News, Consumer News

SANTA ANA, CA. – (July 15, 2020) – For the third year-in-a-row, Yokohama Tire Corporation was recognized by Subaru of Indiana Automotive (SIA) with a supplier’s award. The third consecutive award earned the tiremaker a spot in in the prestigious Superior Excellent Performance category. Yokohama earned the award for its supply of the AVID® S34P (P225/40R18 88V) tires on the Impreza and AVID® GT S35 on the Legacy (P225/55R17 97V and 225/50R18 95V), and on the Outback (225/65R17 102H and 225/60R18 100H).

“Once again we are extremely honored to have Subaru recognize Yokohama as one of its top suppliers,” said Andrew Zeisser, Yokohama’s vice president of OEM sales. “It reinforces the long-term commitment we’ve shared with Subaru to provide world-class products and service.”

According to SIA, the criteria for the Superior Excellent Performance award is being a recipient of the Excellent Performance Award for three and four consecutive years. The Excellent Performance Award honors suppliers for safety, quality, cost and delivery.

Both the AVID S34P and AVID GT S35 were developed by applying the basic design and materials technology used in Yokohama’s BluEarth® global tire brand. The AVID S34P is an all-season passenger car tire that offers higher fuel efficiency while also providing superior drivability and safety. The all-season AVID GT S35 is a fuel-efficient grand touring tire with superior wet traction, dependable winter traction and a quiet, smooth ride.

About Yokohama Tire Corporation

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit, or

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Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at

CategoriesCorporate NewsConsumer News

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