Yokohama Tire Returns as Title Sponsor of the Yokohama NORRA Mexican 1000 with New Teams

/Motorsports, Team Yokohama
SANTA ANA, CA. – (Apr. 23, 2021) – Yokohama Tire is back in Baja. Returning as the title sponsor of the Yokohama NORRA Mexican 1000 for the fifth consecutive year, the tiremaker is bringing along elite drivers such as Justin Lofton and new Team Yokohama member Tanner Foust for the 54th running of the iconic rally, which takes place on the famed Baja peninsula April 25-29.

Foust, a multi-champion driver in Rallycross and Formula Drift, will take on NORRA for the first time. He will be driving the all-new 2021 Volkswagen ID.4, an electric SUV fitted with Yokohama’s GEOLANDAR® A/T G015 tires, in the Evolution Electric Vehicles class.

“NORRA is going to be a whole lot of fun,” said Foust. “It will be my first outing with Team Yokohama, so it’s going to be special. Really can’t wait to hit the course in the new Volkswagen ID.4, which we will be running on the GEOLANDAR A/Ts. We will see what we can do in the dirt!”

Lofton, a top-ranked Trick Truck driver and three-time Mint 400 winner, will be competing in the Evolution Unlimited Truck class. His truck will have a retro throwback body and livery, and is fitted with purpose-built GEOLANDAR® M/T-Spec R race tires.

Joining Foust and Lofton are fellow Team Yokohama members Boyd Jaynes and Brian Godfrey, who race as Caballo Del Diablo. They won the 2019 NORRA championship in the Pioneer 4x4 class, and will be once again running their famous 1968 Ford Bronco fitted with GEOLANDAR M/T® G003 tires.

Known for its retro vibe, emphasis on fun competition and dubbed “The Happiest Race on Earth,” the Yokohama NORRA Mexican 1000 is a five-day, 1,300-mile blast through Mexico’s Baja peninsula.

“We’ve really enjoyed partnering with the National Off Road Racing Association (NORRA) on the Mexican 1000, a truly unique, classic Baja off-road rally,” said Fardad Niknam, Yokohama Tire’s senior director of product planning and product marketing. “It’s a fun event for the competitors and has been an excellent venue to highlight our rugged GEOLANDAR tire line.”

For more information on the Yokohama NORRA Mexican 1000, visit

Besides the Yokohama NORRA Mexican 1000, Yokohama’s extensive list of 2021 North American-based motorsports activities – both on- and off-road – includes the Porsche Sprint Challenge North America by Yokohama, Yokohama Drivers Cup USA, Porsche Pikes Peak Trophy by Yokohama, Global Time Attack and Super Lap Battle USA, Nitro Rallycross, SCORE, Crandon International Raceway sponsorship, One Lap of America, Subaru Mt. Washington Hillclimb presented by Yokohama Tire, 24 Hours of Lemons, Subaru Motorsports USA partnership, Yokohama Tire Jeepspeed Race Series, TrophyLite Series, Championship Off-Road Series Partnership and Yokohama Sonora Rally.

About Yokohama Tire Corporation

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit and

Connect with Yokohama Tire Corporation:

Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at

CategoriesMotorsportsTeam Yokohama

Related Posts

Jun 26th, 2024

Yokohama Drivers Earn Multiple Wins/Records at Pikes Peak on ADVAN Tires

Team Yokohama
May 28th, 2024

Yokohama Tire and Veteran Off-Road Racer Cameron Steele Join Forces Again

Team Yokohama