Yokohama Tire Named Title Sponsor of the Manhattan Kickoff Classic

/Corporate News, Consumer News

Yokohama Tire’s youth soccer program has expanded again. The tire maker announced that it’s now the title sponsorship of the Manhattan Kickoff Classic Driven by Yokohama.

Set for March 2-4 in New York City, the ninth annual Manhattan Kickoff Classic Driven by Yokohama is presented by the Manhattan Soccer Club and National Elite Soccer Showcase. The tournament features about 500 highly ranked national and international teams, with more than 150 college coaches expected to attend.

“The Manhattan Soccer Club is the largest and most comprehensive soccer club in New York City,” said Alan Holtschneider, Yokohama’s director of marketing. “They teach kids how to build strength and stamina, self-esteem and sportsmanship. We’re delighted to be working with them on the Kickoff Classic, one of the great youth soccer tournaments in the country.”

The popular Yokohama Skills Challenge, which helps kids of all ages develop many core soccer skills in a fun way, will also be part of the Manhattan Kickoff Classic Driven by Yokohama, along with clinics by English Premier League champion Chelsea FC coaches.

“Manhattan Soccer Club greatly appreciates Yokohoma's commitment to our sport by shining a light on the thousands of young players and their families who come from near and far to compete in the Manhattan Kickoff Classic Driven by Yokohama. This unique tournament is played against a backdrop of the best that New York City, Westchester County and Long Island have to offer,” said Manhattan Soccer Club executive director Rich Corvino.

Along with the Manhattan Kickoff Classic Driven by Yokohama, the tire maker’s youth soccer partnerships also include being the official tire of US Youth Soccer, exclusive title sponsor of The SSA Chelsea Classic Series Driven by Yokohama and title sponsor of the Needham Memorial Day Soccer Tournament Driven by Yokohama.

Yokohama’s sports sponsorship roster includes Chelsea FC, Major League Baseball’s Los Angeles Angels, Nitro Circus Live US Tour, Nitro World Games and Spartan Race Series, as well as motorsports series such as the Porsche GT3 Cup Challenge USA by Yokohama, the Ultra 94 Porsche GT3 Cup Challenge Canada by Yokohama and several other motorsports partners.

About Yokohama Tire Corporation

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit

Connect with Yokohama Tire Corporation:

Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at

About Manhattan Soccer Club

Manhattan Soccer Club (MSC) is a 501c (3) nonprofit organization with over 1000 players, representing more than 700 families. Soccer and day-to-day operations are run by full-time professionals, while a strong base of parent volunteers help with everything else. MSC is one of the largest member clubs of the Westchester Youth Soccer League; the New York Club Soccer League, a founding member of the Elite Development Program; and members of the US Club National Premier League.

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