Yokohama Tire Corporation Launches Updated EXCEED 2.0 Training Program for Dealers

/Corporate News, Consumer News

FULLERTON, CA. – (Oct. 22, 2013) – Yokohama Tire Corporation (YTC) has released EXCEED 2.0, an updated version of the company’s online dealer training program for YTC products.

“EXCEED 2.0 has been developed in conjunction with feedback from our users,” said Alan Holtschneider, YTC senior manager, marketing communications. “The new version delivers a more streamlined experience that offers added flexibility to meet different training needs.”

The new site builds off YTC’s racing heritage by presenting product lessons through a series of races that “make the training informative and fun,” said Holtschneider.

The structure of EXCEED 2.0 is also designed so users can prioritize training that is most relevant for their market. In addition, credits will be transferred for modules completed on the previous EXCEED version.

Features of the 2.0 version include:

  • Improved site navigation with easier access to information.
  • Advanced software to track employee training progress.
  • Expanded ‘Tireology’ section and new selling skills module.
  • Profile page detailing completed or in-progress sections.
  • YTC e-STORE reward points for completed training modules.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit

Connect with Yokohama Tire Corporation:

Yokohama YouTube Channel

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at

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