Yokohama Tire Corporation Introduces Key Changes to Consumer Sales Group Structure

/Corporate News, Consumer News

FULLERTON, CA (March 4, 2013) – Yokohama Tire Corporation (YTC) today announced key changes to its Consumer Sales division, effective immediately. The moves – including the addition of a new sales zone and several organizational changes – were designed to strategically service YTC dealers, according to Dan King, Yokohama senior vice president of sales and marketing. “The geographical reorganization offers the best utilization of our resources and moves us closer to our dealers in order to better support them,” he said.

Yokohama previously had three geographical sales zones. Now they have added a fourth – the Central Zone – to further assist dealers, said King. Kevin Rogers, a 12-year Yokohama veteran, was promoted from account manager to Central Zone manager. “Kevin’s leadership will be invaluable to us in this key position,” said King.

Other organizational changes include a newly-configured South and Eastern Zones, who will be led by existing Zone Managers Mike Mock and Bryant Rankin, respectively. The Western Zone remains unchanged and will be managed by Matt Burrows.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the all-new AVID® Ascend™ – the first mass-market tire using Yokohama’s breakthrough orange oil technology – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit

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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at

CategoriesCorporate NewsConsumer News

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