Yokohama Tire Corporation Celebrates 10 Years as Official Tire of the Pebble Beach Concours d’Elegance

/Corporate News, Consumer News

FULLERTON, CA. – (Aug. 13, 2014) –For the 10th consecutive year, Yokohama Tire Corporation (YTC) will be “the official tire” of the Pebble Beach Concours d’Elegance, set for Sunday, August 17 along the famed Pebble Beach Golf Links in central California.

“Our decade-long association with the iconic Pebble Beach Concours has been fantastic,” said Alan Holtschneider, Yokohama senior manager, marketing communications. “With its pageantry and prestigious vehicles, it’s definitely one of the premier car events in the world and the perfect place to promote our flagship ADVAN® tire brand.”

As part of its 10-year anniversary with Pebble Beach, YTC’s open-air display – located adjacent to the first tee and near one of the highly-trafficked main entrances – will feature many highlights. Open to attendees Saturday and Sunday, the highlights include:

  • YTC’s new ultra high-performance, all-season tire, the ADVAN Sport® A/S.
  • A striking, jet black Tesla Model S modified by Bespoke Customization and fitted with ADVAN Sport A/S tires.
  • Two Sony PlayStation® race simulators featuring the epic video game Gran Turismo 6 (GT6), which has sold more than 70 million units worldwide. YTC is a technical partner on the GT6 series, including the newest edition for PlayStation®3, which has 1,200 types of cars and 76 courses across 38 locations. Yokohama provided tire data and expertise for race-game realism.

“As people make their way to see all the legendary cars, they can stop by our exhibit and check out our new tires, as well as test their driving skills playing GT6,” said Holtschneider.

YTC’s Pebble Beach Concours sponsorship agreement also includes name and logo placement on every ticket and lanyard worn by spectators and participants, ad placement in the event program and participation in a number of Concours-related events and activities.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit

Connect with Yokohama Tire Corporation:

Yokohama YouTube Channel

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at

CategoriesCorporate NewsConsumer News

Related Posts

Mar 24th, 2023

Major Milestone: 100 Millionth Tire Rolls Off the Line at Yokohama Tire Manufacturing Virginia

Corporate News
Consumer News
Sep 20th, 2022

Yokohama Tire Manufacturing Virginia, LLC and Steelworkers Union Agree on New Four-Year Contract at Salem Plant

Corporate News
Consumer News