Yokohama Names Bruce Besancon as Senior Director of OTR Sales

/Corporate News

SANTA ANA, CA. – (Apr. 2, 2017) – Yokohama Tire Corporation (YTC) announced today that veteran tire executive Bruce Besancon has joined the company as senior director of OTR sales. Besancon will report to Jeff Barna, Yokohama’s COO, and will be responsible for OTR sales. Besancon, who was vice president of marketing at Alliance Tire Americas (ATA), takes over for longtime YTC OTR Sales Director Tim Easter, who is returning to the field to work more closely with customers.

“Our OTR team is already one of the best in the industry, and it just got a lot stronger with the addition of Bruce,” said Barna. “He will be a major asset for us because he has nearly 30 years of OTR tire experience – counting the 20+ with Michelin – and has expertise in several areas, including product development and marketing.”

Before joining Yokohama, Besancon, who has a BS Degree in Mechanical Engineering, was instrumental in the development of ATA brands – Alliance, Galaxy and Primex – for the agriculture, construction and forestry segments.

Prior to ATA, Besancon held many OTR positions at Michelin, including global product manager, North American marketing director for earthmover products and field engineer.

For more information on Yokohama’s OTR products and programs, visit

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires that’s celebrating its 100th anniversary in 2017. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit

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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at

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