Yokohama Named Title Sponsor of Southern Soccer Academy's Tournament Series

/Corporate News, Consumer News

Yokohama's youth soccer program scored another goal. The tire maker announced today it has signed a multi-year partnership agreement with Southern Soccer Academy (SSA), making Yokohama the exclusive title sponsor for all SSA’s Academy, Select, Recreational and 3v3 tournaments.

Starting in the spring season, the tournament series, which attracts more than 1,000 teams annually, will be known as “The SSA Chelsea Classic Series Driven by Yokohama.”

“SSA is really a perfect fit because Yokohama is the official shirt sponsor of reigning English Premier League champions Chelsea FC, and SSA is Chelsea’s football development partner in the U.S,” said Alan Holtschneider, Yokohama’s director of marketing.

Marietta, Georgia-based SSA is a not-for-profit organization dedicated to providing soccer training and league play for 3- to 19-year-old boys and girls of all ability levels and backgrounds in metro Atlanta, Coastal Georgia and Savannah, Georgia. The club's membership exceeds 8,000 players on 600-plus teams, making it one of the largest soccer clubs in the Southeastern U.S.

“This is an exciting time for our club with our continued growth across Georgia,” said Simon Davey, SSA’s executive director. “We are thrilled to have partnered with such an innovative global organization like Yokohama Tire and look forward to a longstanding relationship.”

Yokohama’s sports sponsorship roster also includes Chelsea FC, Major League Baseball’s Los Angeles Angels, Nitro Circus Live US Tour, Nitro World Games, Spartan Race Series and the Needham Memorial Day Soccer Tournament Driven by Yokohama.

About Yokohama Tire Corporation

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit

Connect with Yokohama Tire Corporation:

Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at

About Southern Soccer Academy

Southern Soccer Academy is a 501-(c)(3) not-for-profit organization dedicated to providing soccer training and league play for 3- to 19-year-old boys and girls of all ability levels and backgrounds. The club, in its various forms, has been in existence since 1982 and has locations in and around the metro Atlanta area, Coastal Georgia and Savannah, Georgia. For more information, visit

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