Yokohama Announces Partnership with US Youth Soccer

/Corporate News, Consumer News

SANTA ANA, CA. – (Jan. 18, 2017) – Yokohama Tire Corporation (YTC) has signed a multi-year sponsorship deal with US Youth Soccer. The agreement, which names Yokohama as the “Official Tire Sponsor of US Youth Soccer,” was announced this past weekend at US Youth Soccer Workshop and NSCAA in Los Angeles.

The US Youth Soccer partnership also includes YTC as the title sponsor of the Yokohama Skills Challenge, a nationwide tour designed to help children of all ages develop a variety of core soccer skills in a fun, engaging way.

“US Youth Soccer is the largest youth sports organization in the country and a remarkable group to partner with,” said Alan Holtschneider, Yokohama Tire director of marketing. “Through soccer, they teach the value of teamwork to millions of children across the country. We’re glad to support them with opportunities like the Yokohama Skills Challenge, which will help keep kids active by developing fundamental soccer skills.”

The Yokohama Skills Challenge will be an opportunity for Yokohama to activate its partnership with another soccer organization, Chelsea FC from the English Premier League. The Challenge will provide involvement for the Chelsea FC Foundation coaches to assist with the program and offer coaching, as well as, player clinics in select markets.
As an Official Sponsor of US Youth Soccer, Yokohama will also receive a sponsor page on US Youth Soccer’s website, online and print advertising in US Youth Soccer publications, social media posts on Facebook and Twitter, branding at US Youth Soccer events and more.

“We recognize the countless hours our dedicated members spend on the road each year, and we are fortunate to have a dynamic, proactive sponsor like Yokohama Tire join the US Youth Soccer family,” said Christopher Moore, US Youth Soccer’s chief executive officer. “Their ongoing participation, especially with the Yokohama Skills Challenge, will definitely make a difference in children’s lives and help support our mission, which is to cultivate the growth and development of America’s youth through the sport of soccer at all levels, and to make it fun so it becomes a lifelong passion.”

About the United States Youth Soccer Association (US Youth Soccer):

US Youth Soccer - "The Game for ALL Kids!®" is the largest youth sports organization in the country and largest member of the United States Soccer Federation, the governing body of soccer in the United States. US Youth Soccer registers more than 3 million players annually, ages 5 to 19, and over 900,000 administrators, coaches and volunteers in 55 member State Associations. US Youth Soccer programs provide a fun, safe and healthy environment for players at every level of the game. For more information, visit

About Yokohama Tire Corporation

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications.

Connect with Yokohama Tire Corporation:

Yokohama YouTube Channel

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at

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