Yokohama Tire Corporation and the Los Angeles Angels, partners since 2011, have signed a new, multi-year agreement. Yokohama Tire will continue to be a sponsor of the American League West team through the 2020 season.
“With the recent signing of two-way phenom Shohei Ohtani from Japan to go along with two-time MVP Mike Trout and the other great players, the Angels continue to be one of the most exciting teams in baseball,” said Alan Holtschneider, Yokohama’s director of marketing.
Holtschneider said Yokohama’s sponsorship includes its corporate logo in the highly visible position of left centerfield, were Trout routinely makes spectacular plays.
“The Los Angeles Angels are truly incredibly marketing partners and their fans are among the best in baseball,” Holtschneider added. “Sponsoring the team has always helped build strong brand awareness for Yokohama products among Angels fans. The 2018 season is going to be amazing.”
Along with the Los Angeles Angels, Yokohama’s 2018 sports sponsorship roster includes English Premier League champions Chelsea FC, Nitro Circus Live US Tour, Nitro World Games and Spartan Race Series, as well as motorsports series such as the as the Porsche GTS Cup Challenge USA by Yokohama, the Ultra 94 Porsche GT3 Cup Challenge Canada by Yokohama and several other motorsports partners.
About Yokohama Tire Corporation
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.
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Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.