Yokohama’s Tire Tips Video Series Returns

/Consumer News

Tire Tips is back. In conjunction with Tire Safety Week (May 21-28), Yokohama Tire’s ongoing instructional video series returns with 10 new segments that are posted at

Subjects of the new videos – which feature Pat Keating, YTC’s senior manager of technical engineering, and actress Leslie Lank – are:

-- Choosing the Right Tire for Your SUV/CUV

-- Make Your Tires Last Longer

-- Why are Speed Ratings So Important?

-- On the Front or Rear?

-- Why You Should Rotate Your Tires

-- When is a Tire Repairable and When is it Not?

-- How to Check Tread Depth

-- How to Check Tire Inflation

-- Correct Speed and Load Ratings

-- Summer vs. Winter vs. All-Season

According to Alan Holtschneider, YTC’s director of marketing, the Tire Tips series, which began in 2010, was created to increase consumer awareness and educate the public about a wide variety of tire-related subjects. “We designed the Tire Tips videos to be short and entertaining,” he said. “The idea is to really help consumers understand just how important tires actually are, especially since they are the only part of a vehicle to touch the road.”

About Yokohama Tire Corporation

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit

Connect with Yokohama Tire Corporation:

Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at

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