Yokohama’s 2017 Ride and Drive Dealer Training Program Hits the Road

/Consumer News

SANTA ANA, CA. – (June 20, 2017) – Yokohama Tire Corporation’s (YTC) 2017 Ride and Drive Dealer Training Program – a five-city tour across the U.S. – kicked-off in Seattle, Washington. The annual program helps educate YTC dealers on Yokohama products while improving their driving skills.

“The Ride and Drive program is one of Yokohama’s strongest experiential activities,” said Duane Sampson, YTC manager of motorsports, who oversees the program. “It enables our dealers to bolster their product knowledge with driving experience that highlights specific benefits of Yokohama’s diverse product line. This experience gives them the confidence to speak knowledgeably about the benefits of Yokohama tires with their customers.”

Sampson said dealers will advance their knowledge while driving four modified BMW 228i coupes equipped with Yokohama’s new ADVAN A052tires, along with ADVAN Sport® A/S,® and AVID Ascend® tires on a variety of courses during the training program. Cities on the tour include:

June 19-22 Seattle, Washington

July 24-28 St. Louis, Missouri

September 25-29 Detroit, Michigan

October 16-20 Memphis, Tennessee

October 23-27 Aberdeen, Maryland

About Yokohama Tire Corporation

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires that’s celebrating its 100th anniversary in 2017. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit

Connect with Yokohama Tire Corporation:

Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at

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