Yokohama Tire’s Rich Racing Heritage to be on Display at the SEMA Show

/Consumer News, Motorsports

From checkered-flag dominant sports cars to triumphant trophy trucks, Yokohama Tire’s rich racing heritage will be highlighted – along with several new ultra-high performance (UHP) and off-road/light truck tires, eye-catching vehicles and action sports star Travis Pastrana – at its spectacular SEMA Show booth (#62118-62119). The SEMA Show runs from November 5-8 at the Las Vegas Convention Center.

Additionally, Yokohama and Nitro Circus are partnering again with SEMA Ignited® to present another exclusive, high-octane Nitro Circus Freestyle Motocross (FMX) show for consumers on Friday, November 8.

Located just outside South Hall, Yokohama’s new activation truck and trailer will anchor the race-themed booth, which will have distinct UHP and light truck sections, highlighting both their motorsports roots and new product lineup. Several unique cars will be on hand in a visually impactful multi-level display.

“Racing, both on- and off-road, has been a hallmark for Yokohama – it’s in our DNA,” said Andrew Briggs, Yokohama’s VP of marketing and product management. “We’re looking forward to vividly presenting our storied racing legacy, rich heritage and all-new product lineup to the worldwide trade audience and car enthusiasts who attend.”

Highlights of Yokohama’s SEMA booth include:

New tires: Several of Yokohama’s recently launched tires will be on display, including the ADVAN Apex™ V601, ADVAN Sport® A/S+, ADVAN A052®, GEOLANDAR X-AT™ and GEOLANDAR X-CV™, GEOLANDAR X-MT®, GEOLANDAR M/T® G003 and more.

Race vehicles and more: A cascade of one-of-a-kind vehicles will adorn Yokohama’s booth. They include a BMW M3 E46 GTR, Panoz Esperante GTLMe, Porsche 911 GTS Cup, Porsche Cayman GT4 Clubsport and Racer Engineering’s 2019 Baja trophy truck. Also on display will be a 2020 Toyota Supra, 2018 Overland Ram, Toyota Land Cruiser FJ40 and a 2019 Teraflex Jeep.

The Pastranas and Bilko show: Pastrana, his wife and pro skateboarder Lyn-z and fellow Nitro Circus member Blake “Bilko” Williams will be at the Yokohama booth Wednesday, November 6, from 1 p.m. to 2 p.m. and Thursday, November 7, 11 a.m. to noon signing autographs for fans.

Nitro Circus at SEMA Ignited: The official after-party of the SEMA Show features hundreds of modified cars, drifting demos, food, music, and for the second straight year, the adrenaline-fueled Nitro Circus show, courtesy of Yokohama. Nitro Circus is the world’s leading action sports and entertainment brand and a Yokohama marketing partner. Yokohama will also have a display at SEMA Ignited, which is open to the public from 3 p.m. to 10 p.m. at the Platinum Lot (3150 Paradise Road) by the Convention Center. Details at

About Yokohama Tire Corporation

Celebrating its 50th year in the U.S., Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit, or

Connect with Yokohama Tire Corporation:

Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at

CategoriesConsumer NewsMotorsports

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