Yokohama Tire’s Performance Legacy Reaches New Heights with the ADVAN Apex™

/Consumer News

Yokohama Tire’s decades-long ultra-high performance (UHP) heritage rolls on with the launch of the new ADVAN Apex™. Developed for the North American market, the Y-rated Apex goes on sale August 1 with 44 sizes planned, ranging from 17- to 20-inch fitments. The Apex will also include a 25,000-mile limited tread warranty*.

Built upon the legacy of Yokohama’s iconic UHP tires such as the A008, AVS Intermediate, AVS Sport and ADVAN Sport V105, the Apex offers enhanced wet and dry performance, while providing a refined experience for a wide range of sports cars, high-end performance vehicles and American muscle cars.

“The ADVAN Apex is the latest chapter in Yokohama’s storied history,” said Duane Sampson, Yokohama product marketing manager. “It’s engineered for performance-driven enthusiasts who truly enjoy the drive.”

Benefits of the Apex include:

-- Maximum grip: High-grade micro silica in a wide outside rib block devoid of lateral grooves creates near seamless contact with the road for maximum cornering performance. Plus, three inside grooves enhance wet performance while a narrow outside groove dissipates heat generated by high lateral loads for optimal dry performance.

-- Precision handling: An uninterrupted center rib enhances high speed stability.

-- Extended tread life: A micro-silica compound and rounded ribs profile optimize contact pressure with the road to reduce uneven wear.

-- Quiet ride: Optimized groove angles minimize road noise for a more comfortable, quiet ride.

For more information on Yokohama’s ADVAN line, visit:

*12,500-mile limited tread warranty on staggered fitments.

About Yokohama Tire Corporation

Celebrating its 50th year in the U.S., Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit, or

Connect with Yokohama Tire Corporation:

Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at

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