Yokohama Tire Renews Title Sponsorship of the 2024 Porsche Sprint Challenge

/Consumer News, Motorsports

Yokohama Tire Renews Title Sponsorship of the 2024 Porsche Sprint Challenge North America & USA West by Yokohama

SANTA ANA, CA. – (Oct. 12, 2023) –Yokohama Tire announced today it has renewed its partnership with the United States Auto Club (USAC) as the official tire partner and presenting sponsor for the USAC-sanctioned Porsche Sprint Challenge North America and USA West by Yokohama for the 2024 season. The sponsorship agreement will mark its fourth consecutive season.

Yokohama’s ADVAN® A005 racing slicks and ADVAN® A006 rain tires will continue to be the spec tires for the one-make series, which will feature 14 rounds at seven iconic tracks on the North America schedule next season. The USA West schedule features 12 rounds at six different tracks.

“Looking forward to starting another exciting season of highly competitive racing with USAC,” said Andrew Briggs, Yokohama Tire’s vice president of marketing & product management. “The Porsche Sprint Challenge North America and USA West by Yokohama have been a major success. We’re excited and honored to continue this thriving partnership and have our ADVAN race tires once again play a major part of the action.”

“We're thrilled to announce the expansion of our partnership with Yokohama, reaffirming their ongoing commitment to the Porsche Sprint Challenge North America and USA West programs,” said USAC President Kevin Miller. “Our one-make championships have experienced significant growth over the past three years, largely due to the strong partnership between Yokohama and USAC and our joint focus on providing a competitive racing series and value to our customers.”

For more details on the Porsche Sprint Challenge North America by Yokohama, visit

The Porsche Sprint Challenge North America by Yokohama is part of Yokohama’s extensive list of 2023 North American-based motorsports activities – both on- and off-road – which includes the Porsche Pikes Peak Trophy by Yokohama, Global Time Attack and Super Lap Battle USA, Nitro Rallycross, NASA, SCORE, King of the Hammers, Crandon International Raceway sponsorship, 24 Hours of Lemons, Yokohama NORRA Mexican 1000, Ultra4 National Series, Brenthel Industries partnership, Yokohama Tire Jeepspeed Race Series, TrophyLite Series and the Championship Off-Road Series partnership. For more info on Yokohama motorsports programs, visit

About Yokohama Tire Corporation
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, and commercial truck and bus. For more information on Yokohama’s broad product line, visit and

Connect with Yokohama Tire Corporation:

Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tires 101” section at

CategoriesConsumer NewsMotorsports

Related Posts

Oct 18th, 2023

Yokohama Tire Adds Veteran Driver Chris Forsberg to its NORRA Lineup

Consumer News
Jan 31st, 2023

Yokohama Tire Off-road Drivers Ready to Tackle King of the Hammers

Consumer News
Team Yokohama