Yokohama Tire Relaunches its EXCEED® Online Dealer Training Program

/Corporate News, Consumer News, Commercial News

Yokohama Tire’s redesigned EXCEED® online dealer training program is now available. EXCEED, which originally launched in 2010, stands for “Excellence Through Certification & Education,” and is available to authorized Yokohama consumer and commercial dealers. The new site includes updated content and an improved user experience, including streamlined access to product modules.

“EXCEED has been a huge success and a powerful training component for our consumer and commercial dealers,” said Alan Holtschneider, Yokohama’s director of marketing. “The updated site has many new features that will help them even more.”

EXCEED teaches dealers through a series of interactive training modules where they can learn everything about Yokohama’s consumer and commercial tires. The structure of the program is also designed for dealers to prioritize training that is most relevant to their market.

Features of the new EXCEED site include:

-- Easy-to-use navigation for quick access to information.

-- Advanced software to track employee training progress.

-- Consumer and commercial ‘Tireology’ sections and selling skills module.

-- Profile page detailing completed or in-progress sections.

-- Yokohama e-STORE reward points for completed training modules.

-- SCORM compatibility for dealer download and use within their own training environments

About Yokohama Tire Corporation

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit

Connect with Yokohama Tire Corporation:

Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tires 101” section at

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