Yokohama Tire Partnering with California State Parks Foundation

/Corporate News

Yokohama Tire Partnering with California State Parks Foundation

SANTA ANA, CA – (Jan. 29, 2024) – Yokohama Tire has added California State Parks Foundation to its expanding list of environmental-related partnerships. Yokohama is also working with Tread Lightly! and Surfrider North Orange County on several projects to protect and maintain the ecosystem, from the desert to the ocean.

“Yokohama is honored to help California State Parks Foundation and its mission to protect and preserve the California state park system, for the benefit of all,” said Alan Holtschneider, Yokohama’s director of marketing. “They do incredible work and we’re eager to help.”

Yokohama will be supporting California State Parks Foundation via volunteer work and through a special community outreach program where the tiremaker will donate 5% of its total sales from its new, national park-inspired GEOLANDAR merchandise collection.

To begin the partnership, Holtschneider said Yokohama will support California State Parks Foundation at three Malibu-area sites: Point Dume State Beach, Malibu Lagoon State Beach and Will Rogers State Historic Park; and three projects in San Diego: Silver Strand State Beach, Palomar Mountain State Park and Old Town San Diego State Historic Park.

“We are truly grateful to be working with Yokohama Tire Corporation to preserve and protect the state park system through stewardship,” said Rachel Norton, executive director of California State Parks Foundation. “Volunteer stewardship projects like these create real positive impacts in parks, while activating Californians to care for these crucial green open spaces.”

For more information on California State Parks Foundation, visit

To learn more about Yokohama’s community outreach programs, visit Yokohama Tire Community Outreach.

About Yokohama Tire Corporation
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, and commercial truck and bus. For more information on Yokohama’s broad product line, and

Connect with Yokohama Tire Corporation:

Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tires 101” section at

About California State Parks Foundation
California State Parks Foundation, an independent, member-supported nonprofit with over 50 years of history, is dedicated to protecting and preserving the California state park system for the benefit of all. We work in parks and in Sacramento with partners, park staff, and policymakers to address the challenges parks face. To make real and lasting change we are working to build a movement of people who enjoy and advocate for their parks now, and for future generations. Learn more at, or find California State Parks Foundation on Facebook, or Instagram and Twitter (@calparks).

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