Yokohama Tire Launches Two New Winter Tires: iceGUARD® iG53 and iceGUARD® G075

/Consumer News

Winter is coming…and Yokohama Tire is ready with the launch of two new products: the iceGUARD® iG53 and iceGUARD® G075.

“Both are premium winter tires that are ideal for the toughest icy conditions,” said Bob Abram, Yokohama’s senior manager of consumer product planning. “Besides offering exceptional ice/snow traction and all-around performance, the iceGUARD iG53 and iceGUARD G075 feature additional benefits such as improved fuel efficiency, longer treadlife and a quiet ride.”

The iceGUARD iG53 is designed for passenger cars and minivans, and comes in 32 sizes with 14- to 18-inch fitments, while the iceGUARD G075 is for crossovers and SUVs, and is available in 37 sizes in 16- to 20-inch fitments.

The highly advanced iceGUARD iG53 and iceGUARD G075 stick to the road in harsh, winter weather due to the new directional tread pattern that increases the contact area and maximizes the edge effect on icy/snow surfaces. The tread pattern features zig-zag-shaped main and intermediate grooves, a wide center rib, micro diagonal grooves and 3-D triple sipes.

Additionally, the iG53 features Yokohama’s new absorptive tread compound, which lowers the risk of micro-hydroplaning on icy surfaces by putting the tire into contact with the ice rather than the water.

The G075 features a high-density reinforced compound, which allows for a more stable tread block that provides optimized road contact and longer, more even wear.

Fuel efficiency gains for both tires come from the newly developed, low-heat generating under tread compound, which increases stiffness and contributes to low rolling resistance.

For more information on all of Yokohama’s winter tires, visit

About Yokohama Tire Corporation

Celebrating its 50th year in the U.S., Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit, or

Connect with Yokohama Tire Corporation:

Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at

CategoriesConsumer News

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