Yokohama Tire Corporation’s #RidePride Facebook Contest Rewards Cash to the Hottest Ride

/Consumer News

FULLERTON, CA. – (Jan. 20, 2014) – Yokohama Tire Corporation (YTC) is serious about car enthusiasts. So serious, in fact, they’re dishing out cash to the best ride on the road – and that’s only the beginning, thanks to #RidePride, Yokohama’s new Facebook contest that starts today and runs through March 2.

“There are some great cars on the road that consumers spend a lot of time and money modifying. #RidePride will provide them with well-deserved recognition,” said Andrew Briggs, Yokohama director, marketing and product planning. “The contest will also give participants the opportunity to trade-up to tires designed to improve the driving experience, like Yokohama’s ultra high-performance ADVAN Neova® AD08 R and ADVAN Sport® V105.”

Consumers enter by submitting a photo of their vehicle and share what they love about the driving experience to YTC’s #RidePride Facebook page. All fans and followers have six weeks to vote for their favorites. The person with the most votes each week will also be awarded a set of Yokohama tires.

The grand prize, second prize and third prize winners get tiered cash prizes. Additionally, the grand prize winner wins a photo shoot with their vehicle shot by a professional automotive photographer. All three will also win a set of tires.

Additionally, all voters and contestants will automatically be entered to win other prizes, including tires and Yokohama merchandise.

For official rules on how to enter, go to or

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit

Connect with Yokohama Tire Corporation:

Yokohama YouTube Channel

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at

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