Yokohama Tire Corporation’s Motorsports Versatility Highlighted During Long Beach Race Weekend

/Consumer News, Motorsports

FULLERTON, CA (April 11, 2013) – It’ll be quite a weekend in Long Beach, California for Yokohama Tire Corporation’s (YTC) motorsports program. Its tires will be on race vehicles ranging from sports cars to drift cars to off-road stadium trucks. The excitement runs April 19 to 21 on the streets of downtown Long Beach.

The on-track action starts Friday, April 19, with the American Le Mans Series (ALMS), where the Team West Alex Job Racing Ferrari 458 will compete on ADVAN® A005 tires in the GT Class. Yokohama’s orange oil-infused racing slick, the ADVAN® ENV-R2™, will also be on all of the Porsches 911 GT3 Cup cars competing in the GTC Class.

Additionally on Friday are drift demonstrations from select Formula Drift teams, hot off of their season opener last week. YTC is a tire supplier for a number of Formula D teams, which use ADVAN Neova® AD08 and® tires. Saturday is racer’s heaven with two hours of drifting demonstrations, as well as a two-hour ALMS race.

On Sunday, it’s the California debut of the Stadium Super Truck (SST) series. Yokohama is competing in the inaugural season, featuring GEOLANDAR® tires in off-road stadium style racing.

“The activities Yokohama’s motorsports program covers are a wide spectrum, and this is a rare weekend where they all happen in one place,” said Duane Sampson, YTC manager, motorsports. “It shows the versatility of our tires, the breadth of our racing activities and that Yokohama is truly a full-line supplier.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the all-new AVID Ascend® – the first mass-market tire using Yokohama’s breakthrough orange oil technology – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit

Connect with Yokohama Tire Corporation:

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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at

CategoriesConsumer NewsMotorsports

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