Yokohama Tire Corporation’s 2015 Dealer Ride and Drive Training Program Kick’s Off in Texas

/Consumer News

SANTA ANA, CA. – (April 29, 2015) – Yokohama Tire Corporation’s (YTC) 2015 Ride and Drive Dealer Training Program began in Houston, Texas this week and will visit 10 markets within the next five months. The annual program is designed to educate YTC dealers throughout the country about its tire line-up.

“Yokohama firmly believes that in order to sell our tires with confidence, our dealers need to understand why they are the smart choice for consumers,” said Alan Holtschneider, YTC director, marketing. “This program is a great way to interact with our dealer network while keeping them informed.”

Dealers will be able to test drive the 2015 Mustang equipped with Yokohama’s ADVAN Sport® A/S, AVID ENVigor®, and ADVAN Neova® AD08R tires on specially-designed courses during the training program, which will be held in the following cities:

April 27-30Houston, Texas
May 12-15Salem/Roanoke, Virginia
May 19-20Milwaukee, Wisconsin
May 27-29Chicago, Illinois
June 9-11Ft. Lauderdale, Florida
AJune 16-18Seekonk, Massachusetts
June 30-July 2Lee, New Hampshire
July 28-31St. Louis, Missouri
August 25-28Denver, Colorado
September 22-24Pleasanton, California

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit

Connect with Yokohama Tire Corporation:

Yokohama YouTube Channel

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at

CategoriesConsumer News

Related Posts

May 7th, 2024

Yokohama Tire Introduces the New All-terrain GEOLANDAR A/T4™ Tire

Consumer News
Mar 11th, 2024

Yokohama Tire Announces Bassmaster Partnership

Consumer News