Yokohama Tire Corporation Sponsors Pebble Beach Concours d’Elegance for 9th Consecutive Year

/Corporate News, Consumer News

FULLERTON, CA. – (Aug. 14, 2013) –For the ninth consecutive year, Yokohama Tire Corporation (YTC) is “the official tire” of the Pebble Beach Concours d’Elegance, which takes place Sunday, August 18, along the Pebble Beach Golf Links in central California.

YTC will have a display, which will be open to attendees Saturday and Sunday, located close to the first tee and near one of the highly-trafficked main entrances. Among the highlights:

  • YTC’s ultra high-performance tires, the all-new ADVAN Sport® V105 and the new ADVAN Neova® AD08 R.
  • A sleek, 429-horsepower, 2013 Mercedes-Benz SL550 fitted with ADVAN Sport V105 tires.
  • Two PlayStation® race simulators featuring the soon-to-be-released Gran Turismo 6 (GT6), the latest edition of the highly-popular video game from Sony Computer Entertainment Incorporated. Yokohama is a technical partner which provided data and technical expertise on the development of the race simulation. To date, cumulative sales across the Gran Turismo series developed by Polyphony Digital Inc. have exceeded 70 million units worldwide.

“The Pebble Beach Concours d’Elegance is a premier event and ideal place to promote our flagship ADVAN® brand,” said Alan Holtschneider, Yokohama senior director, marketing communications. “People attending will have access to some of the most prestigious cars and motorcycles in the world and join Yokohama in celebrating this legendary automotive gathering. They can stop by our exhibit to see our new tires plus test their driving skills playing the new GT6. There will be nothing else like it at the Concours.”

Besides the large display, Holtschneider said YTC’s Pebble Beach Concours sponsorship agreement includes name and logo placement on every ticket and lanyard worn by spectators and participants, ad placement in the event program and participation in a number of Concours-related events and activities.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit

Connect with Yokohama Tire Corporation:

Yokohama YouTube Channel

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at

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