Yokohama Tire Corporation Announces Organizational Changes

/Corporate News, Consumer News, Commercial News

SANTA ANA, CA (Feb. 3, 2015) – Takaharu Fushimi, CEO for Yokohama Corporation of North America, today announced several organizational changes within Yokohama Tire Corporation (YTC), which took effect February 1. These include:

  • Rick Phillips: from senior director, commercial and OTR sales to vice president of sales, consumer, commercial and OTR. “Rick has significantly grown our commercial and OTR business and will be a vital asset on the consumer side,” Fushimi said. Phillips will report to Takayuki Hamaya, YTC chief operating officer.
  • Larry Kull: from senior director, tire business planning and sales operations to senior director, consumer sales. Kull will report to Phillips.
  • Fred Koplin: from senior director, consumer sales to senior director, marketing. Koplin will report to Hamaya.
  • Andrew Briggs: from senior director, marketing, product planning and technical services to senior director, tire business planning, product planning and sales operations. Briggs will report to Hamaya.

“As Yokohama continues to build on its success,” Fushimi said, “we felt it was the right time to align our organization to take advantage of our core strengths and provide opportunities for people to contribute further to our growth.”

About Yokohama Corporation of North America

A diversified company, Yokohama Corporation of North America (YCNA) is a wholly-owned subsidiary of Tokyo, Japan-based The Yokohama Rubber Co., Ltd. (YRC), a global manufacturing and sales company of premium tires since 1917. YCNA oversees all Yokohama-related operations in North America, including sales and marketing, manufacturing, technical development, long-term corporate planning and investment.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of The Yokohama Rubber Co., Ltd. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit

Connect with Yokohama Tire Corporation:

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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at

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