Yokohama Partners with Nitro Circus to Light Up SEMA Ignited®

/Consumer News, Team Yokohama

Yokohama Tire and Nitro Circus are adding more heat to the already hot SEMA Ignited®: a special, high-flying Nitro Circus Freestyle Motocross (FMX) show.

Set for Friday, November 2, SEMA Ignited – the official after-party of the massive automotive aftermarket trade-only SEMA Show – features cool custom cars, stars, food and music. It’s open to the public from 3 p.m. to 10 p.m. at the Platinum Lot (3150 Paradise Road) by the Las Vegas Convention Center.

“SEMA Ignited has become an excellent standalone consumer event,” said Andrew Briggs, Yokohama’s VP of marketing. “It brings the glitz and excitement of the SEMA Show to passionate car enthusiasts. We’re looking forward to bringing those attendees an exclusive, adrenaline-fueled Nitro Circus FMX performance.”

Nitro Circus is the world’s leading action sports and entertainment brand and a Yokohama marketing partner. Yokohama is the exclusive tire of the 2018 Nitro Circus You Got This arena tour in the United States, as well as an official sponsor of the Nitro World Games action sports competition.

Briggs said enthusiasts can stop by the Yokohama display at SEMA Ignited, which will include a Porsche GT3 Cup racecar, a highly modified GenRight Jeep and the Subaru WRX STI from the Action Figures 2 movie, as well as the company’s lines of ultra high performance and off-road/light truck tires.

For more details on SEMA Ignited, visit

About Yokohama Tire Corporation

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit

Connect with Yokohama Tire Corporation:

Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at

CategoriesConsumer NewsTeam Yokohama

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