Encore: TV’s Rachel ‘Gearhead Diva’ De Barros has a Return Engagement at the Yokohama Tire LPGA Classic

/Corporate News, Consumer News

SANTA ANA, CA. – (April 26, 2016) – Gearhead Diva is back. Rachel De Barros, one of the stars of the Velocity Network’s All Girls Garage and host of GearheadDiva.com, will once again hold tire clinics during the Yokohama Tire LPGA Classic in Prattville, Alabama, which runs May 5-8.

De Barros will hold two clinics per day on Saturday, May 7 and Sunday, May 8 at the Yokohama booth. One lucky attendee per clinic will win a $50 gift card. The schedule for the 15-minute clinics is as follows:

  • Saturday, May 7th: 11 a.m. & 2 p.m.
  • Sunday, May 8th: 11 a.m. & 2 p.m.

“Rachel was really well received last year,” said Alan Holtschneider, Yokohama director of marketing. “She brings an incredible array of DIY knowledge and automotive enthusiasm, and she totally connects with consumers. We’re glad to have her back.”

Among the tips De Barros will provide are: how to determine if you need new tires, how to choose correct tires and basic tire maintenance.

“I’m a total tire geek,” confessed De Barros, “and I love to help people learn how to get more from their tires, improve their ride and save money. That’s what I’ll be doing again at the tire tips clinics. It’ll be fun, yet informative. So many people sometimes forget to take care of their tires, which are the only part of their car that actually touch the road.”

In addition to tire clinics, De Barros will encourage visitors to race in the “Drive to Win” challenge, also taking place at the booth. Each day, the fastest time on the Yokohama Tire Gran Turismo 6 racing simulator will be awarded a gift certificate for a set of Yokohama high performance, passenger or light truck tires. All other participants will be entered in a raffle for daily prizes.

About Yokohama Tire Corporation

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications.

Connect with Yokohama Tire Corporation:



Yokohama YouTube Channel


Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com/tires-101/basic-information.

CategoriesCorporate NewsConsumer News

Related Posts

Mar 24th, 2023

Major Milestone: 100 Millionth Tire Rolls Off the Line at Yokohama Tire Manufacturing Virginia

Corporate News
Consumer News
Sep 20th, 2022

Yokohama Tire Manufacturing Virginia, LLC and Steelworkers Union Agree on New Four-Year Contract at Salem Plant

Corporate News
Consumer News