Yokohama Tire Corporation’s ADVANTAGE Associate Dealer Program Celebrates its 10-Year Anniversary

/Corporate News, Consumer News

FULLERTON, CA. – (April 9, 2013) – Yokohama Tire Corporation is marking the ten-year anniversary of its ground-breaking consumer dealer rewards program, the ADVANTAGE Associate Dealer Program. To celebrate the milestone, the tire maker is offering a double cash rewards promotion through which dealers can earn up to 12 percent in cash on their consumer tire purchases from their designated distributors. The promotion runs now through June 30.

“When ADVANTAGE was created by Yokohama a decade ago, it became the benchmark by which many subsequent associate dealer programs in the industry were modeled, ” said Ken Hsu, Yokohama manager, dealer programs. “We forged an innovative partnership with both our distributors and their dealers. This unique platform directly rewarded the dealers with incentives based on Yokohama brand purchases through designated distributors.

According to Hsu, “ADVANTAGE is the industry’s most comprehensive program, offering cash rebates on all Yokohama consumer products, uncapped advertising co-op, travel rewards, outdoor signage, education, and point-of-sale support. It’s all managed easily with a customized website that tracks performance progress and reward earnings.”

For details on the ADVANTAGE Associate Dealer Program, please call 1.800.423-4544.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the all-new AVID Ascend® – the first mass-market tire using Yokohama’s breakthrough orange oil technology – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit

Connect with Yokohama Tire Corporation:

Yokohama YouTube Channel

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at

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