Yokohama Tire Corporation to Adjust Prices Up to 6 Percent on OTR Tires, Effective Apr. 1


Yokohama Tire Corporation announced today, that effective April 1, it will realign off-the-road pricing and may implement increases of up to 6% amongst other inline adjustments.

Bruce Besancon, Yokohama Tire vice president of OTR sales, attributed the realignment to market dynamics and general business pressures. “We find it necessary to realign some of our products in an effort to better serve our customers,” he said. “Yokohama is committed to the U.S. market and will continue to produce the best OTR tires while still providing value to our customers.”

About Yokohama Tire Corporation

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit

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Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at