Yokohama Tire and Veteran Off-Road Racer Cameron Steele Join Forces Again
Hall of Fame driver returns with Desert Assassins team and will compete on Yokohama GEOLANDAR® MT-R tires
He’s back! Yokohama Tire announced today that highly decorated off-road veteran Cameron Steele and his Desert Assassins team are rejoining Team Yokohama. The Off-Road Motorsports Hall of Famer and action sports commentator, who started his career as a kid in the mid-’80s competing on Yokohama and last ran on the brand in 2015, will drive his famous #16 truck – fitted with Yokohama’s GEOLANDAR® MT-R 40X13.50R18 tires – in premier desert racing series events in Baja, Mexico and North America.
“It’s so rad to rejoin the Yokohama family,” Steele said. “We’ve had great success with Yokohama in the past, but now it’s time for the Desert Assassins and Yokohama to write the next chapter in off-road racing – no messing around!”
“Cameron Steele is a leader in the off-road community,” said Andrew Briggs, Yokohama’s VP of marketing and product management. “He’s an accomplished driver and Baja champion of course, but he’s far more than a racer: he’s an ambassador to the sport and to the community at large. We’re excited to have him and the entire Desert Assassins back on the team competing on Yokohama GEOLANDAR tires once again.
The partnership between Steele and Yokohama goes beyond the race-course, as Briggs added that Steele and the Desert Assassins team will also be collaborating on various GEOLANDAR marketing campaigns and experiences. “Light Truck tires have become such an immense and important portion of our business and Cameron has positioned himself as a voice for the off-road culture. It’s a natural fit and he’ll be an integral part of showcasing and communicating the durability and performance of our GEOLANDAR line of tires.”
For more information on Yokohama GEOLANDAR tires, visit https://www.yokohamatire.com/geolandar-tires.
Yokohama’s extensive list of 2024 North American-based motorsports activities – both on- and off-road – includes Porsche Sprint Challenge North America by Yokohama, Porsche Sprint Challenge USA West by Yokohama, Porsche Carrera Cup North America, Pikes Peak GT4 Trophy by Yokohama, Nitrocross, King of the Hammers, Yokohama NORRA Mexican 1000, Crandon International Raceway sponsorship, Ultra4 USA, TrophyLite Series and the Championship Off-Road Series partnership.