SANTA ANA, CA. – (June 12, 2017) – Yokohama Tire Corporation fortified its partnership with the high-energy Nitro Circus organization by becoming an official partner of the Nitro World Games, June 24 at Rice-Eccles Stadium in Salt Lake City, Utah.
Yokohama, already the exclusive tire of the Nitro Circus Live Tour in the United States, is the presenting sponsor of the Skate Best Tricks competition at the adrenaline-fueled event, which will crown world champions in action sports disciplines such as FMX, BMX, Skate and Scooter. NBC will televise the Nitro World Games in primetime.
“Yokohama is super excited to be part of the action in this year's Nitro World Games” said Fardad Niknam, director of LTR segment development. “We have some fun surprises set up for the Nitro fans and look forward to showcasing our super-tough line of GEOLANDAR® light truck tires at the Worlds.”
The Nitro World Games are produced by Nitro Circus, the world’s leading action sports and entertainment brand. Created by Nitro Circus Executive Chairman and Global Head of Creative Mike Porra with action sports icon Travis Pastrana, Nitro World Games pushed the limits of action sports competition during its inaugural event last year.
About Yokohama Tire Corporation
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires that’s celebrating its 100th anniversary in 2017. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.
Connect with Yokohama Tire Corporation:
Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.
About Nitro Circus:
Nitro Circus, the world’s biggest action sports entertainment brand, creates electrifying live events and unbelievable original content that at once exhilarates, captivates and inspires thrill-seeking fans worldwide. Co-founded by global superstar Travis Pastrana in 2003, Nitro Circus has since grown into a multiplatform phenomenon producing hit television shows, critically acclaimed documentaries and innovative digital offerings. That success gave rise to the Nitro Circus Live tour. Created in 2010 by action sports industry guru - now Nitro Circus’ Executive Chairman and Global Head of Creative - Michael Porra, Nitro Circus Live has travelled the globe, playing to sold-out stadiums on five continents. The company introduced an innovative breakthrough in 2016 with the debut of Nitro World Games, completely rebooting action sports competition in the process. With over three million tickets sold to date, television programming that has aired in over 60 countries, more than 20 million engaged fans across its social media platforms and a burgeoning consumer products business, Nitro Circus is at the forefront of action sports and entertainment. For more information visit www.nitrocircus.com.