2013 Experiential Ride and Drive Training Program Kicks-Off in New Mexico

/Consumer News

FULLERTON, CA. – (March 27, 2013) – Continuing to educate dealers throughout the country about its tire line-up, Yokohama Tire Corporation (YTC) has kicked-off its 2013 experiential Ride and Drive Training Program in Albuquerque, New Mexico.

“One of our primary objectives is to interact with our dealer network and help them sell more Yokohama tires,” said Fred Koplin, YTC director, marketing communications. “This annual program is an important tool to help educate dealers and prepare them to engage consumers. It also encourages dealers to share personal experiences about the benefits of Yokohama tires.”

Koplin said dealers will test drive Scion FR-S cars equipped with Yokohama’s AVID Ascend®, AVID® ENVigor®, S.drive® and ADVAN Neova® AD08 tires on a variety of slalom courses during the training program, which will be held in the following 13 cities:

March 26-27 Albuquerque, New Mexico

April 3-4 Birmingham, Alabama

April 9-11 Atlanta, Georgia

April 23-26 Buffalo, New York

April 29 - May 2 New England

May 13-17 Salem, Virginia

May 20-22 Cincinnati, Ohio

June 13-14 Detroit, Michigan

June 18-19 Indianapolis, Indiana

June 24-27 St. Louis, Missouri

July 23-26 Denver, Colorado

July 31- August 1 Spokane, Washington

August 27-29 Santa Clara, California

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the all-new AVID Ascend® – the first mass-market tire using Yokohama’s breakthrough orange oil technology – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:



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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

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