Yokohama Technology


TECHNOLOGY MAKES BETTER TIRES

 

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ENVIRONMENTAL PERFORMANCE

The BluEarth® brand is reserved for Yokohama’s most environmentally-friendly tires engineered with advanced technologies focused on fuel-efficiency and performance.


SMARTER ENGINEERING FROM THE START

Contrary to popular belief, better performance doesn’t always come at the expense of the environment. Thanks to an innovative manufacturing process, we’ve developed tires designed to reduce the things that matter most: pollution, fuel consumption, and, ultimately, your operating costs.


 

STRAIN ENERGY MINIMIZATION TECHNOLOGY: EXTENDED CASING LIFE

Consider the effects of rapidly bending a paper clip, this is an exaggerated example of what the steel belts of a tire’s casing face over the many miles of its life. Over time, the strain of heavy loads, heat, rough roads, and everyday operation break down the steel, reducing casing life. Our STEM technology reinforces the casing to help it stand up to these strains allowing for multiple retreads, deeper tread depths, and wider tread profiles.


MC2 CONSERVATION TO THE NTH DEGREE

When the enemy is fuel consumption, the solution is our Maximized Conservation Concept (MC2) technology. Utilizing advanced technology that minimizes the effects of heat on the casing and tread, MC2 tires lower rolling resistance by 10 percent to reduce your cost-per-mile.


PROUD TO BE SMARTWAY® VERIFIED

Yokohama offers a number of tires designed to meet SmartWay’s stringent low-rolling resistance criteria.